As candidate behavior changes, recruitment marketing is rising to the forefront
HRExecutive
NOVEMBER 15, 2024
Heidi Barnett, ApplicantPro Barnett and Atwood say that for today’s job seekers, an organization’s brand is a crucial factor in their decision-making—this includes buying decisions and application decisions. “Seventy-five percent of job seekers consider the employer brand as a factor before applying,” says Atwood.
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