Blu Ivy Group

FEBRUARY 15, 2024

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences.

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HR Lineup

APRIL 22, 2022

The world has evolved with technology, and businesses are doing their best to keep up with the emerging trends. One of the best practices to increase productivity is sourcing quality talent, and this can be easily done using recruitment tools. What is Talent Intelligence Software? Make Informed Business Decisions.

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Blu Ivy Group

MARCH 14, 2024

Our workforce is changing, demographics are shifting, and we are seeing a surge in talent recruitment needs in our manufacturing and skilled labour industries. For many HR leaders in manufacturing, construction, and skilled trade industries, building a strong employer brand and Employee Value Propositions (EVPs) is gaining momentum.

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Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . Recruitment Marketing Acceleration.

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Blu Ivy Group

AUGUST 12, 2021

So what’s the solution? Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company. An employer brand is a combination of how the market, current employees, and potential employees view the company.

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

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Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Imagine taking your team to visit your new software vendors in India for the afternoon.

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Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Top employers of choice know the impact of balancing people, performance, profit, and pride.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. Truthfully, anxiety set in.

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Blu Ivy Group

SEPTEMBER 2, 2021

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Blu Ivy Group

FEBRUARY 9, 2023

How do we find and use new tools that promote resiliency, compassion, productivity, and self-leadership across our organization? How do we improve pathways to growth and development and unlock our full creative potential as a leadership team and as an organization?

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Empuls

JUNE 8, 2023

Mitigating these challenges requires a comprehensive solution offered by employee management software. Leveraging such software helps drive productivity by streamlining processes and automating routine tasks. They can also enhance employee engagement by providing platforms for communication and collaboration.

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Blu Ivy Group

APRIL 11, 2024

Especially after many companies have been more intentional about recruiting a diversity of people to their organization. This approach enables the development of a comprehensive view for crafting the best DEI strategy across your organization’s systems, processes, and capabilities.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

JULY 13, 2022

Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. The interview process can be time consuming and costly.

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Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

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Blu Ivy Group

MARCH 8, 2022

Even before COVID, communication practices used by companies to provide information to employees evolved significantly to incorporate both interpersonal communication practices with enterprise-wide digital communication platforms like Slack, Poppulo, and Workvivo. Use a Hammer to Nail a Nail. How are companies using them?

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Blu Ivy Group

DECEMBER 14, 2023

” 1 Our consulting practice at Blu Ivy emphasizes the significance of a human-centric approach and helps to reframe the conversation from tactical business strategy into meaningful people-focused change initiatives. A robust employer brand serves as a beacon, signifying a steadfast commitment to leadership development.

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Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. How does the employer brand show up when you reach out to interview them?

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Blu Ivy Group

JANUARY 12, 2024

As you lace up your metaphorical workout shoes and embark on your HR fitness journey for the year, consider the EVP as your trusted companion—a tool that not only attracts top talent but aligns your workforce with the organization’s vision. Apply the same principle to your Employer Brand strategy.

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Blu Ivy Group

FEBRUARY 22, 2024

Listen to S01E03 – People First Cultures Wajax, an iconic Canadian company with a history spanning over 165 years, is at the forefront of an organizational transformation. Mark also emphasizes the critical role of middle management in driving this cultural shift. Mark’s approach is refreshingly candid and grounded in reality.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential. Blog Author: Leandra Harris.

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Blu Ivy Group

JULY 22, 2021

This can be shaped by the daily behaviours, leaders, communications, processes, technologies and policies that are in place. ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy . . More than ever, “ special effort needs to be placed on creating systems of belonging”.

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

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Blu Ivy Group

JULY 29, 2021

A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them. The Employer Value Proposition (EVP) can be seen – or felt – through authentic but subtle cues that inspire the organization with a sense of togetherness.

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Engagedly

FEBRUARY 24, 2023

Recruitment In this digital age, modern talents rely on the internet to look for their next job. Here, a strong employer brand can bring you the finest candidates. This way, they become the ambassadors of your employer brand and can endorse your company as a great place to work.

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Analytics in HR

JANUARY 25, 2024

In other words, a talent management strategy is a plan of action to optimize employee performance, ultimately driving organizational success. Good talent management is, therefore, the ultimate HR practice that helps a company win in the marketplace. Productive and engaged employees are what makes a business profitable.

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Blu Ivy Group

APRIL 19, 2022

“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. Engage in the Root Cause Solutions.

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