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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

It’s no surprise that in the COVID-19 era, workplace stress is at an all-time high. So what can you do to maintain your standing and avoid the human and financial costs of an uphill recruitment and retention campaign? Employer Branding

Groups 52
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The Internet Is Ruining Employer Branding

Blu Ivy Group

In today’s candidate-driven job market , employers have to play their cards right when communicating what they have to offer. Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark .

Groups 83
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A High-Performing Culture of Kindness. It Comes Down to Leadership

Blu Ivy Group

Creating a culture of kindness in your organization can lift your team’s spirits, make your employees feel valued, and increase your company’s bottom line. Fostering this kind of culture begins and ends with your leadership team. What is a culture of kindness?

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Global Employer Brand Trends – 2021

Blu Ivy Group

There’s no getting around it: the pandemic continues to ignite serious shifts in the talent market, and the Employer Brand trends we are hearing about. As a result, employers face a pretty stark choice: evolve and adapt or be left behind. Employer Brand Trend 2.

Groups 82
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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations.

Groups 83
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Why Marketing Your Employer Brand is Important

Blu Ivy Group

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. Terms defined: Employer brand and employee value position. How to market your employer brand.

Groups 85
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Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

Groups 83
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Employer Brand Crises Management Is On The Rise

Blu Ivy Group

There was a time not so long ago, when organizations could craft a Recruitment Marketing value proposition, update the careers site, and include career content marketing. Corporate brands, Leadership teams and stock prices are also taking major hits.

Groups 83
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How to Build Your Employer Brand Plan for 2022

Blu Ivy Group

We hope it will help you broaden your thinking, attract more resources, refine your goals, address your employees’ most urgent pandemic-era needs, and build an internal community of supporters who can bolster your efforts into the next year and beyond.

Groups 87
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Successful Mergers and Acquisitions include Employer Branding

Blu Ivy Group

The success of these aspirational plans depends on the buy-in and performance of both companies’ employees, but leaders often neglect to prioritize the employee experience in their M&A strategy. Culture Employee Value Proposition (EVP) Employer Branding Management Consulting

Groups 82
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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life.

Groups 56
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How To Create Job Postings That Boost Your Employer Brand

Blu Ivy Group

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. Speak From a Place of Service. Engage in Co-Creation and Build a Branded Job Posting Anatomy.

Groups 88
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Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Groups 83
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What Good Recruitment Marketing Looks Like

Blu Ivy Group

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Employer Branding Recruitment

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How to Leverage Cultural Moments in Your Employer Brand

Blu Ivy Group

Those corporate social media posts that flawlessly leverage a trending cultural moment, nailing everything from the timing to the brand voice. . The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date.

Groups 80
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With an Economic Downturn Looming, Recruitment, Retention, and Employee Engagement Are More Challenging Than Ever 

Blu Ivy Group

Typically, in a more stable time, these economic anxieties go hand-in-hand with a cooling labour market, which signals recruitment professionals to breathe a collective sigh of relief. Organizations need to keep up with their pandemic-era recruitment efforts .

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How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Content Marketing and Social Media.

Groups 82
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Top Employer Brand Blogs of 2021

Blu Ivy Group

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022.

Groups 52
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The Boomerang Effect and Your Employer Brand Strategy

Blu Ivy Group

These include the way colleagues interact, the unique elements of the company culture, and workplace flexibility. A vast majority of ex-employees feel that the way an organization exits talent is a critical point at which they show their true culture colours. Recruitment.

Groups 52
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Tips For Managers Delivering the Employer Brand Experience

Blu Ivy Group

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again.

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Top 3 Things Clients Wish They Knew About Employer Branding (Before They Started)

Blu Ivy Group

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. .

Groups 83
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Ensure Your Employer Brand Engages Returning Parents

Blu Ivy Group

After daily performances of “This Little Piggy” and “The Itzy Bitzy Spider” the idea of work conversations with adults can feel intimidating and unfamiliar. The pandemic continued to shift the status quo, and present new employer brand challenges and solutions.

Groups 83
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The Long View on Talent (and Surprising Layoff Costs)

Blu Ivy Group

Because of this, we can identify the brands who understand the overall labour shortage. The long view on talent in our current market dynamic means that organizations should look for cost savings in every area of their organization before considering headcount reductions. “Whoops.”.

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer Branding

Groups 88
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How to Make an Impact With Your Employer Brand

Blu Ivy Group

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact.

Groups 52
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What Skills and Capabilities You Need on Your Employer Branding Team

Blu Ivy Group

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. Core Skills for Employer Branding. Employer Branding is all about storytelling.

Groups 52
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The Fundamentals of Building a Strong Employer Brand Strategy

Blu Ivy Group

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. An essential part of that work is developing an employer brand strategy that will enable your business to attract the best talent in this unprecedented, highly competitive hiring market.

Groups 52
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What’s Next for Employer Branding?

Blu Ivy Group

This has been an eventful few years for employer branding, to put it mildly. With the labor market shifting under our feet — and candidate expectations constantly changing — it can feel like a struggle to keep up. Superpowered Recruiting. Employer Branding Future Talent

Groups 52
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Why Strong Employer Brands Are Ahead of The Competition

Blu Ivy Group

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. Workers today want a lot more from employment.

Groups 52
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Big Promises, Small Rewards: Why Talking about DEI Doesn’t Work

Blu Ivy Group

Performative Diversity: Over-Promising, Under-Delivering . As an organization falls into performative diversity, employees can begin to experience diversity fatigue and frustration, and the diverse talent groups may feel an intensified lack of belonging.

Groups 83
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Is your DEI Strategy Working?

Blu Ivy Group

After over a year of instability, it has become increasingly clear how critical it is to not only invest in DEI strategy, but also to ensure that the outcomes are creating an authentic and meaningful cultural evolution in the organization. .

Groups 83
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For Executives, Vulnerability Is the True Silver Lining of the Pandemic

Blu Ivy Group

While it has been a painful time, Harris says she has been deeply encouraged by the changes this period has sparked for CEOs, CHROs and others who define organizations’ culture and shape the experiences of countless employees. . For many of us, the last year has been, frankly, awful.

Groups 88
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Talent Shortages Are Here to Stay: Recruiting in The New Normal

Blu Ivy Group

Technology workers , for example, are now vetting opportunities from non-tech companies that are investing heavily in high-tech roles. Skill Up on Marketing. When planning out your recruitment process, consider it from the candidate’s point of view.

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New Employee Experience Terminology “Cheat Sheet”

Blu Ivy Group

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.”

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A Service Mindset is Essential To A Branded Interview Process

Blu Ivy Group

Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. More than ever before, jobseekers are expecting that potential employers make them feel connected and inspired at each step. This will help job seekers avoid frustrations and manage their expectations.

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Human-Centered Leadership and Company Culture

Blu Ivy Group

The start of the new year can be a natural time to focus on leadership development as employees and employers ask themselves: W here do we want to go next ? Can we develop differentiated leadership strategies and initiatives that help us attract and retain our diverse talent needs?

Groups 52
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Best Practices for Writing a Killer Job Description

Blu Ivy Group

In such a tight job market, you need to optimize every facet of your recruitment process to attract the best candidates to your roles. We’re here to help you optimize your job descriptions by sharing our best beyond-the-basics tips and pointers.

Groups 52