The Link Between Employer Brand and Workplace Culture

Blu Ivy Group

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. What is an Employer Brand? Whether you actively manage your employer brand or not, all organizations have one.

Does Employer Brand Affect Diversity?

Survale HR

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

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Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

In building an employer brand, the survival of the human species may not hang in the balance, but still, there are a few key people in your organization with specific abilities who can help to ensure the success of this endeavor and maximize its impact. Enter employer branding.

The Employer Brand: Essential in Today’s Talent Market

Astron Solutions

Thoroughly examining and enhancing your organization’s employer brand is an essential step. SHRM defines employer brand as “an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees.

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

Are people your greatest asset? Then fair and transparent compensation and benefits are the way to affirm your organization is dedicated to this pillar of the business. However, having a strategic comp philosophy is only one part of becoming an employer of choice. It is critical to showcase your company culture, establish an employer brand foundation, and modernize your talent strategy. With unemployment levels nearing all-time lows, it’s time to get started and embed your comp practices into a part of your overall employee experience. Join Kathy Steele, an accomplished serial entrepreneur, employer branding expert, and CEO of Inc. 5000 winner Red Caffeine, as she tackles the common business challenge of setting a compensation strategy that aligns with your culture to help you build a brand to attract, engage and retain top talent in a job seeker’s market.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? Metrics. If you don’t have a ‘North Star’ metric then you’re going to burn time and money, real quick.

Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. For many employer brand leaders and practitioners, the answer is more of the same. Are you an employer brand professional?

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

Strategic Recruitment Marketing Made Simple

Speaker: Andrew Levy, Employer Branding and Recruitment Marketing Senior Director, Employera

By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.

4 Tools to Monitor & Measure Your Employment Branding Efforts

Workology

Employment branding is one of the most powerful tools recruiters have available to them today. It’s not only the newest and hottest thing in recruiting but is also one of the most worthwhile things you can do in the race to bring in the best and brightest. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. Social Recruitment Monitor.

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Many companies know they should be doing more of it to recruit talent and increase employee engagement—but they don’t have the budget or resources to follow through.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated HR

Recruitment marketers, we know you’re thinking about funnels that end in hire. This introduces employee engagement, retention and referral metrics into your world, but! To make it work, your recruitment marketing content has to evolve as your culture does.

Introduction to Recruiting Metrics FAQ

Workable

Recruitment metrics help you gauge the effectiveness of your recruitment process. Here are frequently asked questions and answers about recruiting metrics to help you understand recruiting data and use it to boost your hiring: Intro to Recruiting Metrics.

12 Stats you Need to Know About Employer Branding

TalentLyft

Companies spend a lot of time, effort and money on recruiting and finding qualified job candidates. Instead, I believe that more attention should be given to employer branding and recruitment marketing efforts. Recruitment Marketing

HR Metrics to Follow / Implement in 2019

CakeHR

Human resources (HR) consist of much more than just recruiting, which is why it’s so important to measure each and every aspect of its processes. Our goal is to make your job simpler by presenting HR metrics to follow in 2019. HR guest post hr HR analytics hr metrics human resources

What are the different ways to Improve Your Employer Branding In 2020?

Effortless HR

By the way, they are exhibited on the web, yet how the employer brand displays a comprehensive image of the organization culture and the vision, goals, and values they uphold. An organization’s brand is regularly connected with the services or products it offers to shoppers.

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

Gaining Executive Buy-in for Your Employer Brand

exaqueo

Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Enter employer brand. Don’t sell employer brand … yet. Walking the walk = living the brand.

8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. My former employer wanted new creative to differentiate its campus recruiting program. Bottomline : You know your brand best. Provide them with a corporate narrative, brand standards, and any employer brand guidelines. Blog Strategy and Planning Employer Branding

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

Employer Brand Vs. Consumer Brand: What’s The Difference?

SuccessFactors

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Many companies know they should be doing more of it to recruit talent and increase employee engagement—but they don’t have the budget or resources to follow through.

Driving ROI Through Employer Branding

Nextwave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. They focus on metrics simply because they have access to them, like the number of likes on a social post.

Best practices for recruiters during a hiring freeze

Workable

But this also means putting your typical recruiter job responsibilities on hold, including sourcing and screening. Recruiters are used to a fast working pace, dividing their time across many tasks including sourcing, screening, and of course, hiring. Nurture your employer brand.

Evaluating Your Employer Brand

Cielo HR Leader

Employer brand has grown into much more than how customers and employees view an organization; it has become a business imperative that directly impacts the bottom line. A recent LinkedIn study of 2,250 corporate recruiters in the U.S. Brand awareness studies (36%).

The Importance of Diversity in Healthcare Recruitment

Vsource.io

No matter where you are in the world, the chances are the healthcare professionals in your local hospital are homogenous as a group. That’s to say, for the most part, they have a lot in common.

The Two Most Important Employer Branding Metrics For Your Talent Acquisition Team

Nextwave Hire

If you’re starting from scratch in terms of metrics to track, here is our advice. Break up your metrics into two buckets, traffic and conversion. By looking at metrics related to these two themes, you’ll be able to quickly understand where you should be spending your time to get more quality job seekers into your hiring funnel. First, here’s how we define these metric categories: Traffic relates to anyone who’s interacted with your employer brand.

The Top 10 Strategic HR and TA Metrics That CEOs Want to See

Visier

Unfortunately, most of those who create metrics in HR and recruiting don’t really understand the strategic mindset of CEOs. And, as a result, the metrics that are reported to CEOs and the executive committee result in no positive action being taken.

5 Shockingly Simple Ways To Build Your Employer Brand

SuccessFactors

Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. Branding and Top Candidates.

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Recruiting manager.

Wnat to level up your employer brand? Think like a marketer!

Working Girl

Getting attention starts with your employer brand. You may think branding is marketing’s job, but it’s HR’s job to create an employer brand that people want to work for and that attracts people you want to hire. Stories are also a good way to build brand awareness.