What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? Metrics. If you don’t have a ‘North Star’ metric then you’re going to burn time and money, real quick.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated HR

Recruitment marketers, we know you’re thinking about funnels that end in hire. This introduces employee engagement, retention and referral metrics into your world, but! To make it work, your recruitment marketing content has to evolve as your culture does.

Strategic Recruitment Marketing Made Simple

Speaker: Andrew Levy, Employer Branding and Recruitment Marketing Senior Director, Employera

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

4 Tools to Monitor & Measure Your Employment Branding Efforts

Workology

Employment branding is one of the most powerful tools recruiters have available to them today. It’s not only the newest and hottest thing in recruiting but is also one of the most worthwhile things you can do in the race to bring in the best and brightest. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. Social Recruitment Monitor.

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Many companies know they should be doing more of it to recruit talent and increase employee engagement—but they don’t have the budget or resources to follow through.

HR Metrics to Follow / Implement in 2019

CakeHR

Human resources (HR) consist of much more than just recruiting, which is why it’s so important to measure each and every aspect of its processes. Our goal is to make your job simpler by presenting HR metrics to follow in 2019. HR guest post hr HR analytics hr metrics human resources

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

12 Stats you Need to Know About Employer Branding

TalentLyft

Companies spend a lot of time, effort and money on recruiting and finding qualified job candidates. Instead, I believe that more attention should be given to employer branding and recruitment marketing efforts. Recruitment Marketing

Gaining Executive Buy-in for Your Employer Brand

exaqueo

Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Enter employer brand. Don’t sell employer brand … yet. Walking the walk = living the brand.

The Importance of Diversity in Healthcare Recruitment

Vsource.io

No matter where you are in the world, the chances are the healthcare professionals in your local hospital are homogenous as a group. That’s to say, for the most part, they have a lot in common.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. My former employer wanted new creative to differentiate its campus recruiting program. Bottomline : You know your brand best. Provide them with a corporate narrative, brand standards, and any employer brand guidelines. Blog Strategy and Planning Employer Branding

4 Mistakes Most Employers Make That Hurt Employer Branding

Aberdeen HCM Essentials

Read : Employer Branding: What a Known Identity Can Do for Recruiting. The Boston Beer Company has turned their employer brand into a major marketing initiative, which has fueled its growth into what is now one of the biggest beer brands in the world.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

Employer Brand Vs. Consumer Brand: What’s The Difference?

SuccessFactors

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Many companies know they should be doing more of it to recruit talent and increase employee engagement—but they don’t have the budget or resources to follow through.

PlayStation Builds its Employer Brand on the Cheap

HRExecutive

The hurdle for PlayStation’s talent-acquisition team, however, was getting the word out about these additional opportunities in a way that meshed with the company’s well-known consumer brand. At the time they started out—in 2015—PlayStation had little in the way of brand content.

Why Now Is the Time to Map Your Graduate Programs for 2020

Vsource.io

As the end of the year approaches and company departments wind down for the holiday season, now is the time for the savvy recruiter to get a head-start on preparations for 2020.

Driving ROI Through Employer Branding

Nextwave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. They focus on metrics simply because they have access to them, like the number of likes on a social post.

The Two Most Important Employer Branding Metrics For Your Talent Acquisition Team

Nextwave Hire

If you’re starting from scratch in terms of metrics to track, here is our advice. Break up your metrics into two buckets, traffic and conversion. By looking at metrics related to these two themes, you’ll be able to quickly understand where you should be spending your time to get more quality job seekers into your hiring funnel. First, here’s how we define these metric categories: Traffic relates to anyone who’s interacted with your employer brand.

The Top 10 Strategic HR and TA Metrics That CEOs Want to See

Visier

Unfortunately, most of those who create metrics in HR and recruiting don’t really understand the strategic mindset of CEOs. And, as a result, the metrics that are reported to CEOs and the executive committee result in no positive action being taken.

Evaluating Your Employer Brand

Cielo HR Leader

Employer brand has grown into much more than how customers and employees view an organization; it has become a business imperative that directly impacts the bottom line. A recent LinkedIn study of 2,250 corporate recruiters in the U.S. Brand awareness studies (36%).

Impress Your CEO With These Strategic Business Impact Recruiting Metrics

Visier

It’s also important to understand that you can’t impress a CEO with a large volume of tactical recruiting metrics. Instead, you must focus on metrics that demonstrate a direct impact on what CEO’s really care about, the firm’s strategic goals.

5 Shockingly Simple Ways To Build Your Employer Brand

SuccessFactors

Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?

Wnat to level up your employer brand? Think like a marketer!

Working Girl

Getting attention starts with your employer brand. You may think branding is marketing’s job, but it’s HR’s job to create an employer brand that people want to work for and that attracts people you want to hire. Stories are also a good way to build brand awareness.

The Global Shortage of Healthcare Talent and What You Can Do About It

Vsource.io

It’s no secret that there’s a shortage of qualified talent in the healthcare industry. According to the World Health Organization (WHO) there will be a shortfall of about 18 million healthcare workers across the globe by 2030.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. Branding and Top Candidates.

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Recruiting manager.

Expert Ed Nathanson’s 8 Tips for Building Your Employer Brand — Without Investing Big Bucks

Linkedin Talent Blog

He doesn’t outfit his clients with slingshots to battle corporate Goliaths, but he does provide them with small-budget tactics to elevate their employer brand. And when it comes to a powerful employer brand, Ed says, “You don’t need to be Google, okay?”. “It’s

Why is Talent Mapping So Important?

Vsource.io

There are so many aspects of recruitment these days that it’s hard to keep up with exactly what’s going on. From diversity to culture fit, there seems to be a new point of focus for the industry with each passing month.

5 Reasons to Use Talent Mapping in Your Business Growth Strategy

Vsource.io

Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true.