Does Employer Brand Affect Diversity?

Survale HR

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Tip for Protecting Your Employer Brand and Culture in a Remote Work World

Blu Ivy Group

It feels like only yesterday, employers were still debating the value of work-from-home policies. In response to COVID-19, many employers have found themselves with primarily virtual workforces, seemingly overnight. T – ARGETS: Metrics matter.

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Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

In building an employer brand, the survival of the human species may not hang in the balance, but still, there are a few key people in your organization with specific abilities who can help to ensure the success of this endeavor and maximize its impact. Enter employer branding.

The Employer Brand: Essential in Today’s Talent Market

Astron Solutions

Thoroughly examining and enhancing your organization’s employer brand is an essential step. SHRM defines employer brand as “an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.

HR Metrics to Follow / Implement in 2019

CakeHR

Our goal is to make your job simpler by presenting HR metrics to follow in 2019. To cut the long story short, you have to follow key HR metrics because: Only 20% of employees strongly agree that their performance is managed in a way that motivates them to do outstanding work.

Employer Brand Vs. Consumer Brand: What’s The Difference?

SuccessFactors

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The case for employer branding.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

Gaining Executive Buy-in for Your Employer Brand

exaqueo

Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Enter employer brand. Don’t sell employer brand … yet. Coca-Cola.

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. My former employer wanted new creative to differentiate its campus recruiting program. Bottomline : You know your brand best. Provide them with a corporate narrative, brand standards, and any employer brand guidelines. Blog Strategy and Planning Employer Branding

Employer Branding Activities With the Most Impact [List]

Blu Ivy Group

One of the best ways to do this is to create an employer brand strategy, with the right mix of targeted employer branding activities. What are the three most important employer branding activities? Don’t Forget About These Common Employer Branding Activities.

5 Shockingly Simple Ways To Build Your Employer Brand

SuccessFactors

Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. Branding and Top Candidates.

Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

Linkedin Talent Blog

But not Marta Riggins , the head of employer brand for Instacart , the online grocery shopping and delivery service. “I So, I would argue that it’s time now to have a really strong employer brand.” The two had worked together to develop Pandora ’s employer brand.

Wnat to level up your employer brand? Think like a marketer!

Working Girl

Getting attention starts with your employer brand. You may think branding is marketing’s job, but it’s HR’s job to create an employer brand that people want to work for and that attracts people you want to hire. Stories are also a good way to build brand awareness.

Introduction to Recruiting Metrics FAQ

Workable

Recruitment metrics help you gauge the effectiveness of your recruitment process. Here are frequently asked questions and answers about recruiting metrics to help you understand recruiting data and use it to boost your hiring: Intro to Recruiting Metrics. More Recruiting Metrics.

Making Company Culture More Than a Rah Rah Activity

HR Bartender

Having a well-defined company culture is important. Culture drives branding, talent acquisition, decision-making , etc. In fact, my position about metrics and measurement has really evolved. And that’s true, HR does need to understand metrics, data, analytics, etc.

Your Crash Course in Employer Branding from Two Marketing Execs

Linkedin Talent Blog

If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. So both brands add value alone, but the real magic happens when they’re combined. That makes it hard to do either job well.”. Develop your brand. Employer Brand

Looking Ahead: 6 Employer Branding Trends to Watch Out For in 2018

Blu Ivy Group

As always, we’re focused on employer branding trends – what’s going to stop, start, grow, and continue in 2018, and how we can leverage those trends to bring our clients the very best in employer branding services. Employer branding is getting more and more creative.

PlayStation Builds its Employer Brand on the Cheap

HRExecutive

The hurdle for PlayStation’s talent-acquisition team, however, was getting the word out about these additional opportunities in a way that meshed with the company’s well-known consumer brand.

6 Employer Branding Trends For 2019

Blu Ivy Group

2018 was truly explosive for the employer brand industry, really it was the year that we saw the strategy move from an emerging and leading-edge solution, to one that is now adopted by small and large organizations across a variety of industries worldwide.

Key hiring metrics: Useful benchmarks for tech roles

Workable

You may know your own key hiring metrics like your average time to fill or how many qualified candidates you need to make a hire, but what’s the significance of these numbers? This metric is part of the overall group of metrics called recruiting yield ratios.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. Just because another company is doing something that doesn’t mean you necessarily have to as well.

How to measure talent pipeline metrics

Workable

Talent pipeline metrics help you measure the effectiveness of your sourcing strategies in finding and engaging those candidates. Here’s a primer on five common talent pipeline metrics and how to calculate them: Source of hire. Track this metric per position and per hiring manager.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

That was the topic of Thursday’s panel, hosted by Sapling in downtown San Francisco, where the company brought together talent acquisition professionals and employer branding aficionados to discuss what it takes to not only walk the talk, but talk the talk and make sure the right ears are listening. My advice was to show these metrics to your leadership team and fight for more resources to formalize a plan for diversity and inclusion, but Steven Huang disagreed.

Who Wants to Be a Metric-Aire?

marenated HR

If you’ve been in HR for any amount of time, you know that people want to hear about metrics. Whether it’s a vendor telling you about their metric heavy dashboard, a VP of Talent Acquisitions spouting the metrics she watches, or a recruiting admin trying to make sense of the numbers his boss is throwing at him, metrics are a big part of the job. Are you an #HR genius but unsure about what part metrics play? Like marketing, recruiting has its own vanity metrics.

Employer Branding: Bridging the Gap Between HR and the Business.

Blu Ivy Group

I’ve also seen firsthand that HR has the ability to profoundly impact the world of work, and that employer branding solutions can be a catalyst for change. And with our combined decades of experience, we’ve seen what works well. Do they leave as employer brand ambassadors?

The problem with employee wellness programs

Workable

Employee wellness programs are morally questionable and misguided. Instead, companies should focus on less intrusive ways to encourage wellness, and let employees manage their own health. What are employee wellness programs? The problems with employee wellness programs.

The digital revolution and your candidate as customer

Bersin with Deloitte

Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates. Analyze the effectiveness of the tools/services in use, based on metrics such as number of applicants or number of hires.

Key hiring metrics: Useful benchmarks for tech roles

Workable

You may know your own key hiring metrics like your average time to fill or how many qualified candidates you need to make a hire, but what’s the significance of these numbers? This metric is part of the overall group of metrics called recruiting yield ratios.

Company News: Talmetrix Acquires Seattle-Based Critical Metrics

Talmetrix

Talmetrix Acquires Seattle-Based Critical Metrics. a leading Cincinnati-based employee feedback and talent analytics firm, today announced the acquisition of Critical Metrics LLC, a Seattle-based boutique consulting firm specializing in employee engagement and human capital ROI.

How to Scale Culture: Notes from #GDSummit

UpstartHR

Therefore, innovation can be used as a valuable metric of engagement. But it turns out that was often associated with an improvement in the customer experience as well. Another great example is from a former employer of mine.

How To 220

You Are What They Think

HRO Today

New research provides insight into how companies invest and measure the impact of employer branding. How do organizations measure the impact of their employer branding activities and how are they investing in those brands? Is employer brand a priority?

Prediction: A tight talent market will force differentiation in rewards

Bersin with Deloitte

As the market tightens and rewards offerings become integral to your employer brand, prospective workforces will be demanding that your offerings include a focus on their well-being and productivity. Rewards will become crucial to the employment brand.