How to Create an Employer Brand that Women Care About

Stories Incorporated HR

In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well.

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well.

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.)

Employer Branding Strategy: How to Avoid a “Faux Pas”?

EmployeeConnect

Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption.

Time & Attendance Software for Technology Startups

nettime solutions

Is there a “right time” for a tech startup to add operational management functions, especially if they’re not ready for a human resources department? That’s when a number of federal and state employment laws kick in. But what about time & attendance for tech startups?

What is Employer Branding?

Zenefits

However, modern employers are struggling to keep up with that pace when it comes to retaining and hiring great candidates. The race for top talent is fierce — but there’s a way to stay top of mind for job seekers and it’s through a little strategy called employer branding. We volunteer together, attend sports events, and even create clubs with one another to foster relationships around shared values. What is an Employer Brand?

Your Vacation Days, Employees, and Employer Brand: Are You Taking Them Seriously?

exaqueo

You may have so much unused paid time off (PTO) you can’t possibly take enough vacation before the end of the year. For these reasons and more, taking time off can be challenging. From your personal health to the health of your career and employer brand, there are many benefits to taking vacation days…and encouraging your employees to do the same. Fifty-two percent of employees who set aside time each year to plan out their vacation days take all their time off.

HR Conferences to Attend in 2019

The Magnet: Attract Candidates To You

Which of these top HR conferences will you attend in 2019? Employer branding strategies. Employing people with intellectual and developmental disabilities. The Capabilities of Current AI-Based Recruiting Products. What Customers Have Learned in Implementing AI-Based Products. Lessons Learned From Case Studies of Product Implementations. Talent Brand Summit (Mar. Exclusively for employer brand and recruitment marketing practitioners.

The 71+ Biggest HR Tech Conferences to Attend in 2019

Digital HR Tech

So no pressure to attend every event during the three days. Founded by Sigmar Recruitment, this one day convention surely is a great option for Europe-based professionals who can’t afford spending too much money or time at an event. Just like the above one (happening at the same time), the event is located in the impressive venue of the Florida Hotel. If you don’t have the time or the budget to go to Miami to assist to this conference, consider the virtual pass option.

Living HR Transformation: Attending the 2019 US Avature Conference

Avature

Between March 12 and 15 I had the pleasure of attending the 2019 US Avature Conference in Los Angeles for the second year in a row. Celebrating its 10th anniversary and with 360 current and prospective clients in attendance, the conference was – dare I say – even better than last year, when I was already blown away by its quality. The four sessions had three times as many attendees as we expected!

The 71+ Biggest HR Tech Conferences to Attend in 2019

Digital HR Tech

So no pressure to attend every event during the three days. Founded by Sigmar Recruitment, this one day convention surely is a great option for Europe-based professionals who can’t afford spending too much money or time at an event. Just like the above one (happening at the same time), the event is located in the impressive venue of the Florida Hotel. If you don’t have the time or the budget to go to Miami to assist to this conference, consider the virtual pass option.

Social Media Best Practices

ViziRecruiter

Your customers or potential candidates may wonder if you’re no longer in business, or worse, that you simply don’t pay attention to your followers and fans on your social platforms, which can do major damage to your employer brand. Engage and respond in a timely manner.

Stories from the Team: Spending a Zen Summer Friday

Stories Incorporated HR

Check out Scott’s blog post, Are Summer Fridays Good for Business and Employer Brand? One Zen Summer Friday… During one Summer Friday this August, I attended a yoga retreat in Davis, West Virginia. This in turn makes for compelling employer branding content.

Creating a Productive Talent Management Strategy for Your Business

InfinityHR

Creating a productive talent management strategy is an essential lifeblood for employers to attain and retain top talent and to meet objectives and goals. Growing employer brand. When an employer has all of these processes aligned with one another, they flourish.

Workplace Wellbeing. Nice to have or a necessity?

Rezoomo

It is commonly known that being in employment and having a sense of purpose positively impacts your health and wellbeing, with research showing that employed people tend to be happier and healthier than those out of work. . Workplace stress can happen for many reasons, and may be triggered by feelings of: being out of control; ambiguity during times of change; a general lack of work fulfilment. Staff are often “too busy” to attend organised talks and presentations.

Recommended Human Resources Conferences To Attend in 2015

Unbridled Talent

Recently, one of my contacts who is planning her 2015 schedule sent me a question asking for my recommendations for the top 2 – 3 conferences to attend in the US for HR professionals. One of my plans for next year is to attend more conferences in the US; ideally I’d like to attend events where there is a lot of networking, collaborating and great speakers. Since there are so many events happening all the time, it’s hard for me to assess which ones are best.

Why Every Recruiter Needs To Take A Digital Marketing Course

Nextwave Hire

A couple of years ago I attended a conference and one presentation had me smiling ear to ear. I saw this slide… I was beaming because only a few hours earlier my boss had given me the green light on my attending a Digital Marketing Course through General Assembly.

What Hotel Owners and Operators Can Learn from the Chicago-Area Hotel Worker Strike

Hireology

The employees on strike are represented by the union UNITE HERE Local 1 and include housekeepers, doormen, cooks, bartenders, room service attendants and more. Now is a better time than ever to refresh your people strategy to attract and retain quality employees across roles.

Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

15:50 Creating an award-winning employer brand. That was amazing and crazy all at the same time. developers and product managers. A good portion of our hires actually come from referrals I think are actually around 30% at this time.

5 Productivity Drains That HR Automation Tools Can Solve for Your Business

InfinityHR

They are time-consuming, which doesn’t allow your HR department time to focus on bigger-picture improvements. Increase your productivity in these areas with HR automation tools. The applicants’ experience—Improve employer brand with a simpler process.

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Recommended Human Resources Conferences To Attend in 2015

Unbridled Talent

Recently, one of my contacts who is planning her 2015 schedule sent me a question asking for my recommendations for the top 2 – 3 conferences to attend in the US for HR professionals. One of my plans for next year is to attend more conferences in the US; ideally I’d like to attend events where there is a lot of networking, collaborating and great speakers. Since there are so many events happening all the time, it’s hard for me to assess which ones are best.

On the Road with Glassdoor: What Being a Best Place to Work Really Means

Entelo

In this post, she explains some key takeaways from the three events she attended as part of the Glassdoor Roadshow. It's Entelo's first time earning the accolade and, as a company that doubled our headcount over the past year and is still growing, it’s been a huge honor.

Retail, Are You Promoting Your Most Important Brand?

Rezoomo

Companies involved in the retail sector know the importance of branding. The brand of your store, the brands of the products you sell, etc. Your employer brand is just as important as all of these. The retail sector is a much sought after industry when it comes to recruitment and creating a strong employer brand really does make a difference. It is important to develop a positive reputation as an employer for any retailer.

Event Recap: Key Takeaways from Elevate 2017

Hireology

Whether you missed out on the event or were one of the dozens in attendance, see below for several key takeaways from the workshop-style speaking sessions at Elevate 2017. Automotive Blog Automotive Hiring Employment Brand Hireology Updates Retail Automotive

Working Girl - Untitled Article

Working Girl

Last week I attended UNLEASH2018 in Amsterdam and enjoyed catching up with former colleagues who have helped shape the HR tech industry as we know it today. TalentBrew , for example, brings marketing to the employer branding and candidate experience.

New Employee Benefits That Could Be Your Secret Weapon

SuccessFactors

Healthy employees are more productive employees, so when you beef up your employee wellness programs, everyone wins. Flexible schedules and unlimited vacation time. Offering flexible working hours or unlimited vacation time may sound scary to some employers.

Why Empathy Is Key To 21st-Century Business And Why You Should Care

SuccessFactors

You may have been conditioned to believe they are efficiency, productivity, and constant growth because those are the metrics most organizations focus on. In tracking our efficiency, productivity, and constant growth, we have too often lost sight of why we are here in the first place.

What Would You Ask For If Your Workplace Went Union?

The Tim Sackett Project

Here’s what the Nissan workers who support the union vote say they are looking for: “Union supporters complain that the company has been stingy with benefits and bonuses, that workers on the production line are pressured to sacrifice safety to keep the line moving briskly, and that supervisors arbitrarily change policies about discipline and attendance.” – Different Financial Benefit Options for Time in Life.

How HR Teams Can Use Cloud Technology For A Competitive Advantage

SAP Innovation

Paper-based systems for everything from onboarding to attendance to payroll are moving to the cloud using new systems that can help HR work better. The recruiting process has traditionally meant sifting through candidate information manually, which occupies hours of precious time.

Do You Hold Teambuilding Events?

HR Daily Advisor

Many employers opt to hold these types of events, and they feel the benefits far outweigh the costs involved. This can mean increased productivity later. Simply being in a new location can help employees to be more focused and productive.

5 Ways to Keep Remote Employees Motivated and Engaged

Achievers

At the same time, individual workers save between $2,000 and $7,000 annually. Many companies already realize the cost effectiveness of remote work options, since 37 percent of American workers report telecommuting at least some of the time.

Skills Gap: How It Impacts Your Team & How to Solve for It

ClearCompany HRM

Check out these highlights: 60% of US employers’ job openings stay vacant for 12 weeks or longer. 60% of US employers’ job openings stay vacant for 12+ weeks. The skills gap is costing companies nearly $1 million each year, but is the employer to blame?

Top 6 Reasons Your Candidates Are Ghosting You

Digital HR Tech

Once you start allowing long time lapses between communications, it becomes easier for candidates to ignore you. You’re not going to employ every applicant or candidate you interact with, but you are inviting them into your employer space by posting a job or contacting passive candidates.

12 Ways to Go From Administrative HR to Business Impact HR

Visier

I have been publicly forecasting HR’s future since 1998, when I wrote the groundbreaking, but at the time controversial article “ e-HR – A Walk Through the 21st Century HR Department ” for the IHRIM Journal. Maximizing workforce productivity (the dominant HR focus).

Event Recap: Elevate 2019 Attendees Prepare for Hiring Success in 2020

Hireology

Whether you were in attendance at Elevate 2019 or missed out, we’ve highlighted several takeaways from the event below. . Approach Your Employer Brand as You Would Your Consumer Brand . It’s also critical to perfect an employer brand elevator pitch.