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Employer branding strategies to attract top talent

Business Management Daily

Companies often invest a great deal of time and money in creating a corporate brand. This public image helps the organization attract customers by carving out a niche within the crowded global marketplace. Enter the concept of employer branding.

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Recruiters Need to Drive Talent Acquisition Into the Future—Here's How Data Can Help

Cornerstone On Demand

Recruiters: When was the last time you stopped and thought about why you do something the way you do? Often, you don't usually pause to think about the "why" because talent acquisition is often viewed as an administrative function. But this static approach isn't doing you any favors, says Kyle Lagunas , research manager for the emerging trends and technologies in the talent acquisition and staffing practice at IDC.

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Talent Acquisition Tech Is Evolving

TalentCulture

The traditional technology configuration for recruiting and hiring at the enterprise level is changing from being solely an applicant tracking setup to one with more analytics, automation and marketing tools, said Tim Sackett, HR thought leader and president of HRU Technical Resources, an engineering and design staffing firm based in Lansing, Mich. “The reality is that TA [talent acquisition] is moving more toward marketing technologies.”

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Talent Acquisition Is Dead!

The Tim Sackett Project

So, I wrote this little eBook called, “ Talent Acquisition is Dead: Talent Attraction Takes Root “, just click through to read the entire book. It’s built on the concept that for decades, truly the entire history of hiring employees to work for companies, we’ve only ever worried about acquiring talent. The concept of acquiring talent is one-sided. The best talent does not like to be acquired. So, how do you attract talent?

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The Internet Is Ruining Employer Branding

Blu Ivy Group

In today’s candidate-driven job market , employers have to play their cards right when communicating what they have to offer. Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark .

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9 Talent Acquisition Tips For Startups

McQuiag

But when it's time to grow your team and bring on new staff, startups can face an uphill battle for great talent. So if you can’t necessarily compete on money, what are the main talent acquisition tips to consider if you’re just starting up? Use talent networks consistently.

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Best Employer Branding and Recruitment Marketing Blogs and Newsletters 

Stories Incorporated

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. They help culture communicators bring clarity to candidates and they provide elevated, exciting content strategies to practitioners.

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Global Employer Brand Trends – 2021

Blu Ivy Group

There’s no getting around it: the pandemic continues to ignite serious shifts in the talent market, and the Employer Brand trends we are hearing about. As a result, employers face a pretty stark choice: evolve and adapt or be left behind. Employer Brand Trend 2.

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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations.

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5 Questions to Ask About Your Talent Acquisition Strategy

Yello

But thanks to a booming economy with record low unemployment, today’s hiring market is driven by the candidates themselves, making it critical for your organization to find ways of enticing top talent into joining your team. Showcasing your company, recruiting qualified candidates and ultimately hiring your next star employee isn’t only posting a job application online and waiting for candidates to apply: it requires a dedicated, purposeful talent acquisition strategy.

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2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

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Webinar Recap: Employment Branding on a Shoestring Budget #EmployerBranding

Advos

Our monthly Employer Branding webinar series, in partnership with HR.com, features monthly employer branding and talent acquisition experts discussing various topics related to employer branding and employee advocacy. We sponsor these webinars to bring attention to our employee advocacy software , HRmarketer Advocacy (which customers also use for social selling, brand advocacy and micro-influencer marketing).

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Transform Recruitment Marketing Conference is Back for June 2019!!! @Smashfly

The Tim Sackett Project

Smashfly Transform is the bold community that’s impressively grown from 200 at the first-ever Recruitment Marketing Conference in Boston in 2016 to more than 10,000 strong across the globe today. Attendees are the rebels, the early adopters who want to transform the Talent Acquisition industry. Brings together this unique segment of thinking in TA to create better, smarter experiences through recruitment marketing, technology, and innovation.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. Terms defined: Employer brand and employee value position. How to market your employer brand.

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Entelo’s Must Follow Talent Acquisition Influencers

Entelo

If you’re a recruiter with your head down working on tough to fill roles, tracking the industry as a whole can seem impossible or a waste of time. Recruiters are competing against one another for the best talent. A competitive advantage comes from being better informed and smarter than the competition, and that’s why it’s crucial to stay plugged into the wider world of recruiting. Below is a list of 16 people driving the practice of recruiting forward.

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Employer Brand Strategy for Startups

Blu Ivy Group

When it comes to hiring and retaining startup talent, the times certainly have changed. But now, we’re seeing a shift in what matters most to talent. Why Startups Need to Prioritize Their Employer Brand . If you have employees, you have an employer brand –?even

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Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

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6 Recruitment Marketing Trends Changing Talent Acquisition

TalentCulture

It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. It’s not just about the job anymore, it’s about the brand. It’s not just about hiring talent, it’s about measuring and predicting business impact. Recruitment marketing is at the core of this transformation. Brand over job. Measure Like Marketers.

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Employer Brand Crises Management Is On The Rise

Blu Ivy Group

There was a time not so long ago, when organizations could craft a Recruitment Marketing value proposition, update the careers site, and include career content marketing. Corporate brands, Leadership teams and stock prices are also taking major hits.

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How to Build Your Employer Brand Plan for 2022

Blu Ivy Group

We hope it will help you broaden your thinking, attract more resources, refine your goals, address your employees’ most urgent pandemic-era needs, and build an internal community of supporters who can bolster your efforts into the next year and beyond.

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Enterprise recruitment market points to overall good health of staffing industry

Etz

Recruitment businesses have good cause to be optimistic. These have destabilised markets and caused the vast majority of businesses significant headaches as they contend with challenges such as rising costs, fluctuating supply and demand, and recruitment issues. Recruitment

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Successful Mergers and Acquisitions include Employer Branding

Blu Ivy Group

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. After no more than a year, a renewed EVP should be adopted for all successful mergers and acquisitions.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life.

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Candid Chat with Tim Sackett About Your “Talent Acquisition Stack”

Ongig

Last Friday I chatted with the always-colorful talent acquisition analyst Tim Sackett. He had sent me a PDF of his “Talent Stack” (software for ATS’s, recruitment marketing and recruitment operations). Tim’s got a new book coming out and he’s thinking hard about talent acquisition software. You can also download a free copy of the PDF with 100+ recruiting software solutions here.

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How To Create Job Postings That Boost Your Employer Brand

Blu Ivy Group

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. Speak From a Place of Service. Engage in Co-Creation and Build a Branded Job Posting Anatomy.

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What Good Recruitment Marketing Looks Like

Blu Ivy Group

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Employer Branding Recruitment

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Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Your (Possibly) Forgotten Employer Brand Ambassadors

exaqueo

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first. Now, we want to share with you some additional insight and ideas for empowering yet another cohort of employer brand ambassadors.

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Talent Acquisition – Candidate Experience

HR Times

As Talent Acquisition priorities are disrupted, it is critical to recognize the deeply human impact the employment process has on candidates. Review and update automated communications, job posting content, career website, social media and recruitment marketing campaigns.

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The Ultimate Guide to Recruitment Marketing

Avature

Recruitment marketing is changing the way large enterprise organizations recruit and engage candidates. In this guide, we will introduce the market trends that are driving the need for an agile and engaging approach to candidate engagement.

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13 Top Recruitment Marketing Podcasts

Ongig

Add these top 13 recruitment marketing podcasts to your schedule, or listen while completing another task (my favorite time for podcasts is when I cook). Here are 13 must-listens for recruitment marketing: The Talent Cast. The Lonely Marketer.

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What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? As a talent acquisition professional with two decades of experience, I can tell you it’s not. In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four.

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How to Leverage Cultural Moments in Your Employer Brand

Blu Ivy Group

Those corporate social media posts that flawlessly leverage a trending cultural moment, nailing everything from the timing to the brand voice. . The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date.

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4 reasons why employer branding and recruitment marketing is a great career choice

Stories Incorporated

Employer branding and recruitment marketing is a great career, in a new and growing field. Want to know exactly why choosing to work in the intersection of talent acquisition and marketing (talent marketing) is a fantastic idea?

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With an Economic Downturn Looming, Recruitment, Retention, and Employee Engagement Are More Challenging Than Ever 

Blu Ivy Group

Typically, in a more stable time, these economic anxieties go hand-in-hand with a cooling labour market, which signals recruitment professionals to breathe a collective sigh of relief. So, what does all this mean for talent attraction professionals?

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How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Content Marketing and Social Media.

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Top Employer Brand Blogs of 2021

Blu Ivy Group

And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. Hopefully after you give them a read, you’ll feel fully prepared to dive into shaping the top employer branding issues of 2022!

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