COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

4 Ways Technology Can Amplify Your Employer Brand

Cornerstone On Demand

Brands. It means learning what the "right fit" is and screening out the "wrong fit." It means employer brand comes first and jobs come second. It means we must utterly change the way we've gone about recruiting talent. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. A job is a job is a job.

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4 Ways Artificial Intelligence Can Boost Your Employer Brand

Eightfold

A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building. Screening Candidates .

4 Ways Technology Can Amplify Your Employer Brand

Cornerstone On Demand

Brands. It means learning what the "right fit" is and screening out the "wrong fit." It means employer brand comes first and jobs come second. It means we must utterly change the way we've gone about recruiting talent. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. A job is a job is a job.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

The best employer branding podcasts: listen and learn

Stories Incorporated

Reading Time: 7 minutes When screen fatigue sets in, change the channel, literally, and turn on a podcast. Start with some of our favorite employer branding podcasts. The Employer Branding Podcast. Episode we love: How storytelling can humanize your employer brand.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

How to Craft a Strong Remote Employer Brand When You Recruit and Hire Online

Eightfold

When the COVID-19 pandemic forced millions of people into remote-work arrangements, it also forced thousands of employers to rethink their recruiting and hiring strategies. How, then, can employers craft a strong brand when their recruiting and hiring have moved online?

How to Use Visual Storytelling to Communicate Your Employer Brand

Craft My Content

You may want to beef up your employer brand with visual storytelling. So, how to make visual storytelling work for your employer branding and talent attraction? Using video stories to sell your employer brand. Employer Branding Human Resources Today

Why you need stories in employer branding right now

Stories Incorporated

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Reading Time: 6 minutes.

Dice 2018 Recruitment Automation Report

RECRUITMENT. REPORT AI and Hiring: How today’s recruiters are bracing. Want — from Automation Preparing for the Future of Automated Recruiting. Recruiting Process 04 06 07 10 03 Dice Recruitment Automation Report 3 Intelligent Technologies Are. 72% Slow recruiting.

How Candidate Ghosting Can Hurt Your Employer Brand

Sparcstart

Think of that, for every 100 people who make it through the initial screen and are invited in for an interview, only 11 show up. Not only does that destroy the goals for efficiency and budgeting, it completely deflates the recruiters. But does ghosting hurt your employer brand?

Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand

TalentCulture

For many brands, that means a genuine relationship between employer and employee, and that has everything to do with a strong, firmly rooted employer brand. One common misconception: that a good employer brand starts with pricey image consultants. Yes: marketing that awesome employer brand is a great idea. A strong, engaging, and clearly defined employer brand provides an arena where employees can engage themselves and be productive.

Why Ghosting Candidates Can Harm Your Employer Brand

Humanly

When one applicant has a bad candidate experience, they could easily turn any employer’s world upside down by posting to social media (think: Glassdoor reviews or LinkedIn) and even spreading the word to their friends and family, making companies lose customers. What is Ghosting in Recruiting?

Improve Employer Branding With These 7 Tactics In 2020

Peopletrail

An Article by Susan Craig on how to improve employer branding in this era of gig economy. Here are 7 ways you can improve your employer branding. It is for this reason that you need to create a strong employer brand that will stand out among the rest.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

Driving ROI Through Employer Branding

NextWave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. It’s worth nothing that employer branding ROI can actually come from many different sources. The post Driving ROI Through Employer Branding appeared first on NextWave Hire Blog

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack Applicant Tracking

While marketing, human resources, and job recruitment play different roles, their overall goals are the same. In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. All of this is good news for job-seekers, but poses a real challenge for job recruitment. As competition for talent increases, strategic companies are developing employment branding strategies to stand out from the crowd.

Background Screening Impacts the Candidate Experience

HR Bartender

(Editor’s Note: Today’s post is brought to you by our friends at HireRight , a leader in global background checks, drug testing, and employment verification services. More than 70 percent of the Fortune 100 use HireRight for their employment screening needs. The candidate experience includes employment branding, career portals, offer letters, etc. In the same HireRight report, 25 percent said improving the candidate experience was their top recruiting challenge.

Connecting Your Employer Brand And Candidate Experience

TalentCulture

Worse, it inevitably trickles into a broken recruitment and communication process with potential candidates. It’s in your power to take control of your recruiting process and employer brand. Can employee disengagement and bad branding be prevented? Let’s take a closer look at employer brand. Are you true to it in your hiring and recruiting process? Do you put people through tests and five phone screens, then never follow up ?

How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Below, we’ve gathered some recruitment marketing ideas to make things easier for you.

How the Candidate Experience Influences Your Employer Brand

Hubert

Experience sharing can not only impact your brand, but bad reviews in fact also kill businesses every single day. It's where people come in close contact with you as a brand and get a personal, first-hand feel for how you really treat people. A couple of years ago, most businesses didn't think much about how potential recruits were treated in the process. As evident, candidate experience covers multiple areas in the total composition of your employer brand.

The Best Photos for Employer Branding and Recruitment Marketing

Stories Incorporated

Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. Headphones in with two screens going as you’re working in crunch time? Check out our favorite employer branding and recruitment marketing photos! Scroll through them yourself to inspire your next employer branding photography project! .

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. A strong employer brand speaks to talent and helps them relate to the organization. And even better, a fantastic employer brand does all the hard recruiting work for you by bringing the talent to you. The job description is typically the first glimpse job seekers get of your employer brand.

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

Spoiler alert: employer branding is a thing and it matters to your company.

Imaginasium

And lately, it feels like everyone is talking about “employer branding” and whether they have one, need one or where they can go to get one. Unfortunately, “employer branding” isn’t just another cliche phrase you can ignore. Yet, for all its importance, employer branding is a somewhat controversial term and certainly misunderstood. What is employer branding? An employer brand answers questions like: “Why do they do what they do?” “Why

Best practices for recruiters during a hiring freeze

Workable

But this also means putting your typical recruiter job responsibilities on hold, including sourcing and screening. Recruiters are used to a fast working pace, dividing their time across many tasks including sourcing, screening, and of course, hiring. All set, right?

Engage Passive Candidates by Developing and Driving your Employment Brand

HR Daily Advisor

In today’s increasingly competitive hiring climate, it is no surprise that the recruiting function is beginning to resemble that of marketing to ensure companies can find, attract, screen, and hire top talent ahead of their competition. Strategic HR business Employment Brand hiring recruitingBy Susan Vitale, iCIMS. Hiring the right talent is a competitive differentiator for any company.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Getting this right will reveal organizational authenticity and attract the best recruits. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. When recruiting new hires, TIAA can confidently demonstrate to candidates that it talks the talk and it walks the walk. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

Your Employer Brand Owns The Candidate Experience

TalentCulture

A lot of this is the fault of a poor connection between managers and line-of- business employees and it inevitably trickles into a broken recruitment and communication process with potential candidates. It’s in your power to take control of your recruiting process and employer brand. Can employee disengagement and bad branding be prevented? Let’s take a closer look at employer brand. Are you true to it in your hiring and recruiting process?

Video Interviews: Employer Brand and the Candidate Experience

SHRM

Video interviewing software has become an increasingly popular way for businesses to screen candidates. Specifically, many recruiting teams stumble when it comes to the employer branding and candidate experience implications of video interviews.

5 reasons you should be using automated resume screening

Hubert

If you’re in recruitment or human resources, you’ll likely be familiar with the ongoing shift towards automated resume screening as part of the recruitment process. Automated screening effectively frees up a big time-block in one neat, little package.

How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

Linkedin Talent Blog

Right now, we employ over 2,600 employees across the U.S. We did this all through organic content generation and distribution, and by making sure that our recruitment process felt personal and human at every stage. With so much competition for talent, recruiters must also be marketers.

11 recruitment time-saving tips for the overburdened recruiter

Workable

Your workload is mounting as a recruiter, especially as your company gains a windfall from a new funding round, operates in a high-turnover industry, or is about to enter a new market with a new product. Spoiler: Workable’s recruitment solution can help you with pretty much all of them.