Employer Branding & Recruitment Marketing for On-Demand Staffing Firms

Shiftgig

And the on-demand staffing industry is suffering the most with a plethora of gig-based platforms out there like Lyft, Task Rabbit, and Doordash taking workers away from traditional staffing firms. In this extremely tight labor market, staffing firms have to be more deliberate and savvy than ever when it comes to promoting their brand, so they can attract the best candidates and keep them happy in the long-term. Employer Branding vs. Recruitment Marketing.

Hiring Wisdom: Do You Know What Your Employment Brand Is?

TLNT: The Business of HR

Every company, no matter how large or small, has an employment brand. In most cases, that brand is created by the general public’s perception of the industry and the same broad-brush brand is given to everyone in it unless a concerted effort is made to manage that brand.

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Employer Branding Consultant – How To Find One That Gets Results

Blu Ivy Group

How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Staffing & Recruitment Strategy.

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Webinar Recap: Employment Branding on a Shoestring Budget #EmployerBranding

Advos

Our monthly Employer Branding webinar series, in partnership with HR.com, features monthly employer branding and talent acquisition experts discussing various topics related to employer branding and employee advocacy. You have a great brand!

5 Meaningful Ways to Launch a New Employer Brand

exaqueo

Are you prepping for a new or refreshed employer brand launch? It’s no small feat to gain buy-in for and then build an employer brand. You’ve got to put your teacher, creator, promoter, and brand manager hats on.

SimplyHired’s Top Employer Brands: Interesting, But Not Your Typical List

TLNT: The Business of HR

Job search engine SimplyHired has come up with a way to measure the interaction between job seeker and employer job postings — their Employer Brand Index. The result of a complex mining of job seeker behavior and statistical adjusting, the Index is actually a ranking of employers in seven broad industry groups: automotive, entertainment, financial services, health care, insurance, technology, and transportation.

What are the different ways to Improve Your Employer Branding In 2020?

Effortless HR

By the way, they are exhibited on the web, yet how the employer brand displays a comprehensive image of the organization culture and the vision, goals, and values they uphold. An organization’s brand is regularly connected with the services or products it offers to shoppers.

7 Ideas to Build An Engaging Employer Brand

Get Hppy

Standing out from the crowd is proving to be a particularly challenging task for many companies looking to recruit top talent. Building an attractive employer brand is not only about attracting a few people for your current job openings.

Your (Possibly) Forgotten Employer Brand Ambassadors

exaqueo

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first. Now, we want to share with you some additional insight and ideas for empowering yet another cohort of employer brand ambassadors.

Evaluating Your Employer Brand

Cielo HR Leader

Employer brand has grown into much more than how customers and employees view an organization; it has become a business imperative that directly impacts the bottom line. A recent LinkedIn study of 2,250 corporate recruiters in the U.S. Brand awareness studies (36%).

12 Employer Brand Experts Tell Us Why They Love Their Jobs, #EBLove

exaqueo

After a few lackluster interviews, I soon found myself working as a recruiter at a staffing agency. And there I’ve stayed in recruiting, talent acquisition and, finally, employer branding for the past 17 years. However, over the course of the summer, I found myself drawn like a powerful magnet to the latest employer brand research, insight and conversations, and eventually to exaqueo. Employer branding isn’t just what I do.

You Already Have an Employer Brand…but is it a Positive Brand? [Part 1]

Hyrell

You’ve probably heard the term “Employer Branding” and maybe even plan to look into it more when you can find the time. Recruiting difficulties are among operators’ biggest concerns, according to this People Matter Tdn2K survey. Happily, you are already an expert at branding!

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Recruiting Blog.

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. .

6 Recruiting Activities That Will Help Companies Hire Top Talent

HR Bartender

Really low unemployment means that recruiting is tougher. There’s lots of talk about recruiters needing to get creative when it comes to developing staffing strategies and sourcing talent. Here are some of the most popular recruiting posts on HR Bartender.

Holiday Hiring Best Practices

SHRM Resources

the holiday season rapidly approaches, employers need to ensure that they have adequate bench strength to cover demand and provide excellent service—and that they're adhering to all applicable laws and requirements governing seasonal employees.

Too Many Recruiting Tools Are Killing Your Recruiting Efforts

The Tim Sackett Project

This happens in recruiting too many organizations. We start out with a bunch of recruiters and some phones. That’s not enough we need to add some other stuff, these recruiters need tools! CRM, branding technology, data analytics, SMS messaging, etc. What happens to your recruiting team as you add more tools? Core recruiting skills diminish, or at the very least don’t increase. Great recruiting starts with your people. Your recruiters.

Understanding talent acquisition vs. recruitment in 2020

PeopleStrategy

As such, it is important to have a viable talent sourcing / recruiting process in place. This brings to mind a question about the differences between talent acquisition and recruitment , which are often confused with each other. It’s hard to put a value on talent.

Recruitment Resolutions for 2019

Hospital Recruiting

For recruitment, market conditions may make maintaining headcount and expanding staffing numbers even more difficult. As healthcare facilities look to the coming hiring cycles, resolve to make some adjustments in the way you recruit to optimize your time and efforts.

Generational Profiling – The Newest Trend in Recruiting!

The Tim Sackett Project

Well, we get to add something new to our toolbox in recruiting, Generational Profiling! Take a look at the average age of these super popular tech brands: You don’t have to be a genius to understand what’s going on in hiring in these companies.

How to Showcase Your Company Brand in a Video Interview

TLNT: The Business of HR

Fast-growing, successful businesses realize the importance of a positive brand image. In fact, a recent survey by CareerBuilder found that 91 percent of candidates believe employment brand plays a key role in their decision whether or not to apply.

Video 94

Rebooting Recruiting

HRO Today

In fact, according to CareerBuilder, 89 percent of job seekers report that an employer’s career site is an important tool for getting key information and 75 percent say their candidate experience is an indicator of the broader employee experience at that company. The Recruiter Experience.

Booming Hotel Industry Strives to Fill Roles

SHRM Resources

Staffing the nation’s hotels, motels and resorts involves working around a multitude of challenges—a negative-perception problem, high turnover, historically low unemployment and competition from the gig economy.

How to Strengthen Your Organization’s Brand

TLNT: The Business of HR

The “Employer Brand” is, to put it simply, an organization’s reputation as an employer. This brand is what people (employees, applicants, candidates, and the public) associate with the organization whether that be good, bad, or indifferent.

Staffing Your Home Health Care Agency: 3 Ways to Prepare for Industry Growth

Hireology

Demand for home health care services continues to increase, presenting many challenges when it comes to staffing your home health care agency. But many home health care agencies struggle to keep up with this growth from a staffing perspective. . Maintain a strong employer brand .

Staffing Your Home Health Care Agency: 3 Ways to Prepare for Industry Growth

Hireology

Demand for home health care services continues to increase, presenting many challenges when it comes to staffing your home health care agency. But many home health care agencies struggle to keep up with this growth from a staffing perspective. . Maintain a strong employer brand .

Important Things If You Want To Recruit Generation Z In Your Company

HR Management

Generation Z, also known as Gen Wii or the iGeneration is making their first step towards employment. Therefore, if you want to recruit members of Gen Z in your company, here are a few important things to know. Therefore, if you want to recruit them, the best bet would be to use the mobile path yourself. Mobile recruiting is the next level of recruitment marketing. That said, leverage the power of the video when recruiting Gen Z.

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The Marketing of Hiring

HRO Today

Recruiting well-informed candidates can be a challenge, but by closely managing their online presence, organizations can get the upper hand. In today’s competitive job market, companies are intentionally shaping their brand and online presence in order to attract top talent.

You Are What They Think

HRO Today

New research provides insight into how companies invest and measure the impact of employer branding. How do organizations measure the impact of their employer branding activities and how are they investing in those brands? Is employer brand a priority?

It’s All About the Recruiters

China Gorman

Jobvite ’s annual Recruiter Nation Survey is out today. In its eighth year, the survey was conducted in July 2015 and completed by 1,404 recruiting and human resources professionals in a wide range of industries. That verifies that employment branding is a thing.

Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

Jen Paxton, Director of Talent at LevelUp, drops in on The Growth Recruiting Podcast and dishes on how her team built the #1 place to work according to the Boston Business Journal. Get ready to level up your recruiting! The Growth Recruiting Podcast is available in iTunes !

5 Tips to source tech talent without your local staffing agency’s help

Hacker Earth

– what avoidable costs does a recruiter incur while sourcing tech talent? I have been collecting some data on HR spends for a research and noticed that recruiters spend a lot on an average to close one open position. 5) Leverage social media to build a developer brand.

Why Good Candidates Turn Down Job Offers – and What You Can Do About It

Hospital Recruiting

The time and effort you spend recruiting talent, from the most entry-level to the most senior or specialized hire, is a costly investment. Maintaining staffing levels is critical to administrative needs and patient outcomes. Too often the best recruitment efforts fall flat.

Michigan Recruiter’s Conference 2016 Takeaways

The Tim Sackett Project

Last week the 3rd annual Michigan Recruiter’s Conference took place in Grand Rapids, MI onsite at our corporate host Amway World Headquarters. But, for those who haven’t seen him, they believe, “oh, here comes some old dude to tell us how he recruited people back in WWII!”