COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Hiring Process Hurting Your Employer Brand?

ExactHire HR Trends

Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand. Frequently, the people applying for jobs at your organization are also the people most familiar with your company’s brand–and many times they are direct or indirect customers.

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The best employer branding podcasts: listen and learn

Stories Incorporated

Reading Time: 7 minutes When screen fatigue sets in, change the channel, literally, and turn on a podcast. Start with some of our favorite employer branding podcasts. The Employer Branding Podcast. Episode we love: How storytelling can humanize your employer brand.

Addressing Employee Health and Safety Through Your Employer Brand

Hireology

In addition to sharing the latest changes to your day-to-day business operations with your current employees and through any customer communications, it should also be a top priority to leverage your employer brand to let prospective job applicants know what your organization is doing to promote health and safety. In this blog post, we’ve outlined some key steps you can take to update your employer brand and run a streamlined hiring process with limited direct contact. .

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

4 Ways Technology Can Amplify Your Employer Brand

Cornerstone On Demand

Brands. It means learning what the "right fit" is and screening out the "wrong fit." It means employer brand comes first and jobs come second. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. Career Site: Instead of only paying to attract talent on job boards, invest in a career site that can be your brand hub.

Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand

TalentCulture

For many brands, that means a genuine relationship between employer and employee, and that has everything to do with a strong, firmly rooted employer brand. One common misconception: that a good employer brand starts with pricey image consultants. Yes: marketing that awesome employer brand is a great idea. A strong, engaging, and clearly defined employer brand provides an arena where employees can engage themselves and be productive.

4 Ways Technology Can Amplify Your Employer Brand

Cornerstone On Demand

Brands. It means learning what the "right fit" is and screening out the "wrong fit." It means employer brand comes first and jobs come second. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. Career Site: Instead of only paying to attract talent on job boards, invest in a career site that can be your brand hub.

How the Candidate Experience Influences Your Employer Brand

Hubert

Experience sharing can not only impact your brand, but bad reviews in fact also kill businesses every single day. It's where people come in close contact with you as a brand and get a personal, first-hand feel for how you really treat people. This experience plays a vital part in future encounters with your company and is a leading indicator of employer brand perception. "The best way to destroy a brand is applicant radio silence."

Dice 2018 Recruitment Automation Report

experience 17% Negative employer brand/reputation 16% Led to. Check all that apply) Background and reference checks Sourcing Analytics and measurement Organization and scheduling Screening Candidate outreach and engagement Onboarding Interviewing Offer negotiations 49% 46% 46% 38% 31% 31% 28% 11% 6% Dice Recruitment Automation Report 8 USER TIP: There is AI. engagement Screening /. negotiations Screening Candidate outreach. scheduling Screening Background.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

Tip for Protecting Your Employer Brand and Culture in a Remote Work World

Blu Ivy Group

It feels like only yesterday, employers were still debating the value of work-from-home policies. In response to COVID-19, many employers have found themselves with primarily virtual workforces, seemingly overnight. Expectations regarding hours of work, virtual dress-code, maintaining privacy and confidentiality of documents – these are basics that many employers have covered in their remote work guidelines. How to Keep Your Employer Brand & Culture Alive.

Improve Employer Branding With These 7 Tactics In 2020

Peopletrail

An Article by Susan Craig on how to improve employer branding in this era of gig economy. Here are 7 ways you can improve your employer branding. It is for this reason that you need to create a strong employer brand that will stand out among the rest. Employer branding is the best talent acquisition strategy. The following 7 tactics will help you improve employer branding to attract and retain the top industry talent.

Background Screening Impacts the Candidate Experience

HR Bartender

(Editor’s Note: Today’s post is brought to you by our friends at HireRight , a leader in global background checks, drug testing, and employment verification services. More than 70 percent of the Fortune 100 use HireRight for their employment screening needs. The candidate experience includes employment branding, career portals, offer letters, etc. However there’s a disconnect between background screening for regular staff and contingent workers.

Why you need stories in employer branding right now

Stories Incorporated

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Plus, research has shown that stories are effective ways of influencing others , making them critical aspects of employer brand and recruitment marketing content. Reading Time: 6 minutes.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

Driving ROI Through Employer Branding

NextWave Hire

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. Here are the mistakes I see people make with their employer branding ROI analysis: They focus on metrics that don’t matter, like the number of views a video got. It’s worth nothing that employer branding ROI can actually come from many different sources. The post Driving ROI Through Employer Branding appeared first on NextWave Hire Blog

EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

exaqueo

So without further ado, team exaqueo is pleased to present Employer Brand Gives Back , a digital storybook featuring employees, recognized by their employer because of their commitment to giving back. We hope you enjoy reading their stories, and are inspired to capture and share the stories that drive your employer brand. And at the end of this storybook, read recommendations on how your organization can elevate its employer brand while doing good for others.

Connecting Your Employer Brand And Candidate Experience

TalentCulture

It’s in your power to take control of your recruiting process and employer brand. Can employee disengagement and bad branding be prevented? Let’s take a closer look at employer brand. How your employees represent the company’s mission and brand is as important as anything leaders or HR say in the hiring process. Make sure the stories align well and accurately reflect your current brand and the overall mission.

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack Applicant Tracking

In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. As competition for talent increases, strategic companies are developing employment branding strategies to stand out from the crowd. What Is Employment Branding? Employment branding is an active, focused effort to define the market’s perception of what it is like to work at your company. How to Build an Employment Brand.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

Spoiler alert: employer branding is a thing and it matters to your company.

Imaginasium

And lately, it feels like everyone is talking about “employer branding” and whether they have one, need one or where they can go to get one. Unfortunately, “employer branding” isn’t just another cliche phrase you can ignore. Yet, for all its importance, employer branding is a somewhat controversial term and certainly misunderstood. What is employer branding? An employer brand answers questions like: “Why do they do what they do?” “Why

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. A strong employer brand speaks to talent and helps them relate to the organization. And even better, a fantastic employer brand does all the hard recruiting work for you by bringing the talent to you. The job description is typically the first glimpse job seekers get of your employer brand.

Using Webinars to Drive Awareness of Your Employer Brand

NextWave Hire

Talent acquisition teams are continually forced to re-think what they’re doing in order to get in front of the top talent that drives business outcomes for employers. One HR team told us how they’d used webinars to drive awareness or their employer brand, and actual hires. Structure content (can be powerpoint, talking head, screen share, etc).

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike. By its very nature, Netflix is a brand that connects audiences with characters and stories. Seeing someone who looks like you on screen, or at an organization, can have that much impact.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike. By its very nature, Netflix is a brand that connects audiences with characters and stories. Seeing someone who looks like you on screen, or at an organization, can have that much impact.

The Best of the Best in Employment Branding

HR Daily Advisor

We have heard quite a bit from John Sullivan, PhD, professor, author, corporate speaker, and advisor, over the last few weeks concerning employment branding. Today we wrap up our discussion with his thoughts on the best examples of employment branding he’s encountered. We asked Sullivan what he thought were the best companies as far as employment branding was concerned. Get help with your employer branding. How to get your branding strong?

Engage Passive Candidates by Developing and Driving your Employment Brand

HR Daily Advisor

In today’s increasingly competitive hiring climate, it is no surprise that the recruiting function is beginning to resemble that of marketing to ensure companies can find, attract, screen, and hire top talent ahead of their competition. Strategic HR business Employment Brand hiring recruitingBy Susan Vitale, iCIMS. Hiring the right talent is a competitive differentiator for any company.

The Best Photos for Employer Branding and Recruitment Marketing

Stories Incorporated

Headphones in with two screens going as you’re working in crunch time? Check out our favorite employer branding and recruitment marketing photos! Scroll through them yourself to inspire your next employer branding photography project! . The post The Best Photos for Employer Branding and Recruitment Marketing appeared first on Stories Incorporated. Does a photo really speak a thousand words? If it’s about your workplace, then yes!

Your Employer Brand Owns The Candidate Experience

TalentCulture

It’s in your power to take control of your recruiting process and employer brand. Can employee disengagement and bad branding be prevented? Let’s take a closer look at employer brand. How your employees represent the company’s mission and brand is as important as anything Leaders or HR says in the hiring process. Make sure the stories align well and is accurately reflecting your current brand and the overall mission.

The Importance in Accuracy in Background Screening

Cisive

Companies must consider both Equal Employment Opportunity Commission (EEOC) and Federal Trade Commission (FTC) guidelines for collecting, using, and disposing of background check information. Why Thorough & Accurate Background Screening Matters for Employers. On the other hand, consider not hiring a candidate because of a faulty or inaccurate background screen—or the liability for running a background check on a candidate but neglecting to inform them.

Culture, EVP and Employer Brand: Explaining It Like a Two-Year Old

exaqueo

A brand-name F500 company, they needed to embark on an employer brand journey but they weren't sure their leaders and peers truly understood what employer brand actually meant. They were throwing around suggestions like "we need to refine our culture" and what we really need is an "employer value proposition." The term employer brand hadn't been around long and there was little academic research happening in the space.

Video Interviews: Employer Brand and the Candidate Experience

SHRM

Video interviewing software has become an increasingly popular way for businesses to screen candidates. Specifically, many recruiting teams stumble when it comes to the employer branding and candidate experience implications of video interviews. Now, companies from startup to Fortune 500 are using video interviews in their hiring process in order to streamline and expedite the hiring process, While video interviewing is commonplace, many companies still get it wrong.

5 reasons you should be using automated resume screening

Hubert

If you’re in recruitment or human resources, you’ll likely be familiar with the ongoing shift towards automated resume screening as part of the recruitment process. Automated screening effectively frees up a big time-block in one neat, little package. In this article, we take a look at the top five reasons every recruiter should be implementing AI-driven screening into their hiring practices. How does automated resume screening work for the recruiter?

How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

Linkedin Talent Blog

Right now, we employ over 2,600 employees across the U.S. Here are the steps we took to build our employer brand , which you too can use as a framework to build your own: 1. In order to attract the right people, you have to build a brand that stands for something, not for everything. Our sense of humor is a cornerstone of our employer brand and a core piece of our identity. Natalie Audelo is the employer brand manager at Toast.

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis. How well does your employment brand resonate with candidates? Brands exist to communicate with people and shape their behavior, which means that people remain essential to good branding, say Euan J.

How to Audit Your Employer Brand in One Day and Improve Talent Attraction

Aberdeen HCM Essentials

Employer branding is having its 15 minutes of fame right now, but every sensible employer knows there’s more to it than just the buzzword. With the right employer brand, your candidates should be lining up to apply like a southern gal at a Lilly Pulitzer for Target premiere. Your employer brand is your talent attraction strategy and should display exactly who you are as an employer to talent worldwide. Applicant Screening Process*.

Applicant Screening: How to Show Talent You Really Want Them

TalentCulture

The good news is that most job candidates understand the need for screening and background checks, and know there’s far more to their application than just having an interview or filling out an application. Even better news is that done right, screening can actually help to convey your genuine interest in job applicants, and increase their interest in working for your company. It’s critical for companies to have a well-designed, thoughtful screening process.