Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. A terrific example is this video from GoDaddy.

Employer Branding: Harness the Power of Your Story

Blu Ivy Group

Storytelling is a major component of employer branding, and probably my favourite component. Call on your Employer Branding Superteam. HubSpot is just one company showing us that it can be done in a way that’s engaging and on brand.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Mobile devices make recording videos easy.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

4 Effective Tips For Creating a Strong Employer Branding Strategy

Get Hppy

With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates.

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. I am often amazed at the lack of understanding of what employer branding is.

Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

Advos

Event Name: Employer Branding Strategies Conference. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. VideoMyJob : Create, edit and share branded video job ads in minutes using your smartphone.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Strategies to use. Employer Review Sites.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values.

Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

How Personal Brands Can Fuel Your Employer Brand Strategy

Nextwave Hire

There are many different channels to power your employer brand strategy. To leverage your employee networks they need to become advocates for your brand. Here are the best ways to build your employee’s personal brands.

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Video Storytelling. Video testimonials are another powerful element.

BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand.

The HR Capitalist

It's fitting that I waited until the 4th post in a 5-post series on recruiting and culture to talk about Employment Branding. . But the position of your employment brand is not the most important thing when it comes to linking your recruiting practices with your culture.

Do You Have a Strong Employer Branding Strategy?

ViziRecruiter

According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. Employer Branding on Job Descriptions vs Company Career Page.

Employer Branding Strategies to Woo and Win Over Talent

Rise

You’re probably no stranger to customer (or consumer) branding, which is the sum of all interactions and experiences a person has with your organization. Customer branding determines whether or not someone buys your product or signs up for your service or recommends you by word-of-mouth. .

This Walmart Employer Brand Video Gets Everything Right

exaqueo

This Walmart video gets everything right when it comes to employer branding. As a Chris Stapleton fan, I love the use of his song “ Traveller” in this video dedicated to Walmart’s drivers. At the end of the video, there is a clear call to action. Politics aside.

PIC Reports – Employment Branding

PerformanceICreate

It seems like most medium to large towns have that “it” employer. And that in a nutshell is great employment branding. Successful employment branding is the phrase: “I’ve heard they are a great place to work ” or “Wow! Successful branding starts with a good story.

Building An Employer Brand To Attract And Retain Talent

Rezoomo

Well, the secret to competing for top talent is by communicating your employer brand and telling your story. Up to 80% of companies go unheard of to candidates because they don’t market their employer brand online. That is the power employer branding has.

The ultimate guide to employer branding strategy

cipHR

We explore everything HR needs to know about employer brands – from how yours might be harming your organisation, to how to improve it and communicate it to staff and candidates. Plenty of recruitment ‘experts’ and hiring platforms talk about a better employer brand being the secret to attracting and retaining great people in an increasingly competitive hiring market. But what exactly is an ‘employer brand’? What impact does it have on you as an employer?

Employer Branding Consultant – How To Find One That Gets Results

Blu Ivy Group

How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Strategy. Strategy. Employer Branding

Tip for Protecting Your Employer Brand and Culture in a Remote Work World

Blu Ivy Group

It feels like only yesterday, employers were still debating the value of work-from-home policies. In response to COVID-19, many employers have found themselves with primarily virtual workforces, seemingly overnight. Embrace Video Meetings.

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? Create an Online Brand.

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.)

Employer Branding for Recruitment

Paycor

Your recruiting team has the opportunity to be a key ambassador of your company’s brand. With the ongoing war for talent , having a strong employer branding strategy is not only a competitive advantage, it’s also a business imperative and a way to improve the overall candidate experience.

How to Combine Your Virtual Interview and Employer Branding Strategies

Spark Hire

You watch employee testimonial videos explaining everything they love about the company. This is a common issue with employer branding. But as soon as the job seeker has applied, employer branding takes the back seat. If you want to keep talent engaged throughout your virtual interview process, you need to keep employer branding incorporated in every step. Start including employer branding information with your virtual interview invitations.

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Does Your Employer Brand Just Exist?

Rezoomo

Building an employer brand takes time. Having an employer brand isn’t where it should end, it isn’t something that should just exist to tick a box. So like consumers, you are required to attract them by promoting and marketing your brand.

6 Employer Branding Techniques You Need to Know About

Spark Hire

After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. For those of you that have developed a strong brand, that’s music to your ears.

4 Ways Technology Can Amplify Your Employer Brand

Cornerstone On Demand

Brands. It means employer brand comes first and jobs come second. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. Here's a look at how these technologies can help maximize your employer brand by boosting awareness, differentiating your message and nurturing candidates over time. A job is a job is a job.