Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. A terrific example is this video from GoDaddy.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Mobile devices make recording videos easy.

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4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values.

BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand.

The HR Capitalist

It's fitting that I waited until the 4th post in a 5-post series on recruiting and culture to talk about Employment Branding. . But the position of your employment brand is not the most important thing when it comes to linking your recruiting practices with your culture.

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Video Storytelling. Video testimonials are another powerful element.

11 Videos Show How Diverse Employment Branding & Recruiting Really Is

Workology

As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. In fact 1/3 of all online activity is spent watching video.

Amp Up Your Employment Brand Like Domino's.Or Maybe Not.

The HR Capitalist

When it comes to attracting candidates to your employment brand, purpose matters. Watch the following video (email subscribers click through if you don't see the player below) and we'll break it down afterwords: Amp up your employment brand like Domino's.

Tip for Protecting Your Employer Brand and Culture in a Remote Work World

Blu Ivy Group

It feels like only yesterday, employers were still debating the value of work-from-home policies. In response to COVID-19, many employers have found themselves with primarily virtual workforces, seemingly overnight. Embrace Video Meetings.

Netflix for HR: The Fyre Festival Documentary & Your Employment Brand.

The HR Capitalist

This documentary is a primer on two things: 1-- How to market and get buzz - which has implications for your employment and cultural brand at your company. It's world class seminar on how to use video, imagery and social to create buzz and demand.

What Constitutes Employer Branding?

Nextwave Hire

There are so many different avenues to spend time and resources on when it comes to “employer branding.” ” To make matters worse, many talent acquisition offerings have some sort of “employer branding” angle to them that is designed to get HR to buy. However, the vast majority of these offerings are more about traffic than they are about your over all employer brand. The post What Constitutes Employer Branding?

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. I am often amazed at the lack of understanding of what employer branding is.

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

HRmarketer

Event Name: Employer Branding Strategies Conference. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. Authenticity activator, corporate brand humanizer, #TalentBrand philosopher and occasional #Keynote.

4 Effective Tips For Creating a Strong Employer Branding Strategy

Get Hppy

With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates.

How Personal Brands Can Fuel Your Employer Brand Strategy

Nextwave Hire

There are many different channels to power your employer brand strategy. To leverage your employee networks they need to become advocates for your brand. Here are the best ways to build your employee’s personal brands.

3 Must Dos When Creating An Employer Brand Video

Rezoomo

They have been thinking of innovative ways to sell their employer brands to attract candidates to their roles. With video claiming 75% of online traffic , video really is starting to become king when it comes to branding. Follow @rezoomo_com.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Employee Content (Videos, Testimonials, Reviews). Employer Review Sites.

PIC Reports – Employment Branding

PerformanceICreate

It seems like most medium to large towns have that “it” employer. And that in a nutshell is great employment branding. Successful employment branding is the phrase: “I’ve heard they are a great place to work ” or “Wow! Successful branding starts with a good story.

This Walmart Employer Brand Video Gets Everything Right

exaqueo

This Walmart video gets everything right when it comes to employer branding. As a Chris Stapleton fan, I love the use of his song “ Traveller” in this video dedicated to Walmart’s drivers. At the end of the video, there is a clear call to action. Politics aside.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

10 Signs You’re Succeeding at Employer Branding

Get Hppy

A strong and engaging employer brand is essential in both marketing and recruitment. What your brand communicates speaks volumes to what it may be like to work for your company, employee culture, and core values. The best companies and brands don’t suffer from an identity crisis.

Building An Employer Brand To Attract And Retain Talent

Rezoomo

Well, the secret to competing for top talent is by communicating your employer brand and telling your story. Up to 80% of companies go unheard of to candidates because they don’t market their employer brand online. That is the power employer branding has.

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. Myth: Creating an employer brand is an initiative or project within HR that has a start and a finish.

Employer Branding for Recruitment

Paycor

Your recruiting team has the opportunity to be a key ambassador of your company’s brand. With the ongoing war for talent , having a strong employer branding strategy is not only a competitive advantage, it’s also a business imperative and a way to improve the overall candidate experience.

Employer Branding Consultant – How To Find One That Gets Results

Blu Ivy Group

How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Employer Branding

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.)

Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand

TalentCulture

For many brands, that means a genuine relationship between employer and employee, and that has everything to do with a strong, firmly rooted employer brand. One common misconception: that a good employer brand starts with pricey image consultants.

Employer Branding Budgets

Nextwave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

Employer Branding and Revenues

Nextwave Hire

Have you ever read the case study about how Virgin Media was losing over $5 million per year due to a poor employer brand? It’s pretty interesting how employer branding can effect your revenues more generally. If you’ve tied your employer branding efforts back to revenues, we’d love to hear about it and potentially feature you on a Whiteboard Wednesday video!

Does Your Employer Brand Just Exist?

Rezoomo

Building an employer brand takes time. Having an employer brand isn’t where it should end, it isn’t something that should just exist to tick a box. So like consumers, you are required to attract them by promoting and marketing your brand.