With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent.
For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.
However, when the topic of candidate experience is raised today, the focus usually falls on improving the experience for the few individuals who advance farthest in the interview stage. We suspected that the real employer brand risk, and opportunity, lay in the often overlooked, but vocal, majority -- the candidates you didn’t hire. CareerArc Director of Sales and Client Success Leader Caroline Vernon will discuss how increasing communication during the application process and promoting your employer brand will enhance your candidate experience.
In this webinar, you will learn how to:
- Communicate effectively with candidates
- Create a better online application process
- Spot critical blind spots in your candidate experience
- Protect your employer brand
- Personalize automated hiring platforms
- Tailor career site content
March 20, 2019 9.30 AM PST, 12.30 PM EST, 4.30 PM GMT
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