The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023
Lusha
MARCH 13, 2023
Want a quick lesson on how to make this important metric work for you? Lead conversion rate is also known as: The visitor-to-lead ratio Page conversion rate Lead-to-customer conversion rate Sales conversion rate This metric is a key performance indicator for top-of-the-funnel. Keep reading. B2B services 2.7% Software / SaaS 1.1%
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