May 26, 2020
Building a real estate brokerage can be an enormous undertaking, especially considering the growing amount of broker competition and agent turnover.
While the former is an external challenge, the latter can pose significant internal problems. As new agents onboard, the need to restart or repeat training grows constant, and it’s hard to keep up.
Agent turnover is problematic for brokerages looking to retain top talent—and with that turnover comes countless hours of work and training trying to manage new agent onboarding.
According to Inman, in 72% of brokerages, the broker or manager is independently responsible for training. That being said, if your brokerage is growing, you will find a constant need to onboard and train additional agents.
If there’s no solid plan in place to handle this repetitive and critical task, agent training can become your brokerage’s weak link.
The time commitment required to train a revolving door of agents can be a drain on resources and the result is segmented knowledge.
Small subgroups of agents at various stages of training emerge, some of who may be receiving expedited, incomplete, or ad hoc instruction.
If only one person is responsible for the training process, they may quickly become overwhelmed. If multiple people share the training responsibility, agents can become vulnerable to conflicting information.
A priority for your brokerage will be to overcome this weak link so you can:
By automating your onboarding system, you’ll be on your way to a hands-free approach to training. To optimize for success, materials in your automated system should be comprehensive, organized, and well-integrated.
An effective onboarding strategy will:
Automation of your onboarding system can help you create an effective onboarding funnel ensuring agents receive all of the information, education, training, and tools they need to succeed.
To start, document all of the following:
A system that allows you to centralize all your external assets into your onboarding process will heighten your training experience for agents.
A proper system should be able to support your most used third-party tools, which may include many of the real estate brokerage industry’s most powerful platforms:
Trainual is a comprehensive, interactive repository of knowledge for your brokerage. By allowing you to collect all of your internal knowledge and documentation about your company and how to work within it in one place, you can streamline onboarding and training to empower your incoming and existing agents with tools they can access at any time.
Unlike keeping training materials and operational knowledge in Word, Dropbox, or Google Drive, Trainual allows you to track exactly who has seen what and when.
You’re able to add videos anywhere that needs more explanation. You can use tests to make sure that what you’re saying to your agents is perfectly understood.
And every bit of information would be grouped intuitively into every unique role in your business so no one has access to more than they need or feels overwhelmed with job responsibilities.
Attracting top talent as a brokerage is a priority and a streamlined onboarding experience could be the key to recruiting and retaining agents. When a brokerage goes the extra mile to make things easier for incoming agents, loyalty is increased; when an investment is made in an agent, that investment can be returned many times over.
“On recruiting appointments I actually use Trainual as a differentiator for our brokerage. It's a value add that attracts new agents when I talk about how easy and streamlined our onboarding experience is. If you're serious about growing your brokerage, you need to invest in software to leverage your time and your people. Growing like we were, I would have had to either clone myself and my time or hire multiple people just to train new agents, or, use Trainual.” – Keith Pike - Broker / Owner - RE/MAX Elite
Rapidly scale your real estate brokerage and stand out during the recruitment process with Trainual. With Trainual, your brokerage can stand out during the recruitment process by allowing you to offer agents:
The growing pains associated with rapid expansion no longer have to include the hassles of new agent onboarding and multiple training sessions. Instead, agents can be fed into the funnel of an automated training system and speedily equipped with the knowledge and tools they require to begin selling as soon as possible.
With full integration of real estate brokerage tools like DotLoop, Gusto, Loom, and Trainual, your brokerage is armed with a complete ecosystem of agent support tools, empowering them to represent you and your clients to their fullest on a daily basis.
Agent satisfaction goes up, employee turnover goes down, and your business grows faster.
With Trainual specifically, brokerages can scale up quickly without worrying about seasonal onboarding and training waves.
There’s no need for time and effort to be wasted monthly on repeated processes. Instead, agents can train as needed with minimal resource allocation, improving your brokerage’s bottom line.
May 26, 2020
Building a real estate brokerage can be an enormous undertaking, especially considering the growing amount of broker competition and agent turnover.
While the former is an external challenge, the latter can pose significant internal problems. As new agents onboard, the need to restart or repeat training grows constant, and it’s hard to keep up.
Agent turnover is problematic for brokerages looking to retain top talent—and with that turnover comes countless hours of work and training trying to manage new agent onboarding.
According to Inman, in 72% of brokerages, the broker or manager is independently responsible for training. That being said, if your brokerage is growing, you will find a constant need to onboard and train additional agents.
If there’s no solid plan in place to handle this repetitive and critical task, agent training can become your brokerage’s weak link.
The time commitment required to train a revolving door of agents can be a drain on resources and the result is segmented knowledge.
Small subgroups of agents at various stages of training emerge, some of who may be receiving expedited, incomplete, or ad hoc instruction.
If only one person is responsible for the training process, they may quickly become overwhelmed. If multiple people share the training responsibility, agents can become vulnerable to conflicting information.
A priority for your brokerage will be to overcome this weak link so you can:
By automating your onboarding system, you’ll be on your way to a hands-free approach to training. To optimize for success, materials in your automated system should be comprehensive, organized, and well-integrated.
An effective onboarding strategy will:
Automation of your onboarding system can help you create an effective onboarding funnel ensuring agents receive all of the information, education, training, and tools they need to succeed.
To start, document all of the following:
A system that allows you to centralize all your external assets into your onboarding process will heighten your training experience for agents.
A proper system should be able to support your most used third-party tools, which may include many of the real estate brokerage industry’s most powerful platforms:
Trainual is a comprehensive, interactive repository of knowledge for your brokerage. By allowing you to collect all of your internal knowledge and documentation about your company and how to work within it in one place, you can streamline onboarding and training to empower your incoming and existing agents with tools they can access at any time.
Unlike keeping training materials and operational knowledge in Word, Dropbox, or Google Drive, Trainual allows you to track exactly who has seen what and when.
You’re able to add videos anywhere that needs more explanation. You can use tests to make sure that what you’re saying to your agents is perfectly understood.
And every bit of information would be grouped intuitively into every unique role in your business so no one has access to more than they need or feels overwhelmed with job responsibilities.
Attracting top talent as a brokerage is a priority and a streamlined onboarding experience could be the key to recruiting and retaining agents. When a brokerage goes the extra mile to make things easier for incoming agents, loyalty is increased; when an investment is made in an agent, that investment can be returned many times over.
“On recruiting appointments I actually use Trainual as a differentiator for our brokerage. It's a value add that attracts new agents when I talk about how easy and streamlined our onboarding experience is. If you're serious about growing your brokerage, you need to invest in software to leverage your time and your people. Growing like we were, I would have had to either clone myself and my time or hire multiple people just to train new agents, or, use Trainual.” – Keith Pike - Broker / Owner - RE/MAX Elite
Rapidly scale your real estate brokerage and stand out during the recruitment process with Trainual. With Trainual, your brokerage can stand out during the recruitment process by allowing you to offer agents:
The growing pains associated with rapid expansion no longer have to include the hassles of new agent onboarding and multiple training sessions. Instead, agents can be fed into the funnel of an automated training system and speedily equipped with the knowledge and tools they require to begin selling as soon as possible.
With full integration of real estate brokerage tools like DotLoop, Gusto, Loom, and Trainual, your brokerage is armed with a complete ecosystem of agent support tools, empowering them to represent you and your clients to their fullest on a daily basis.
Agent satisfaction goes up, employee turnover goes down, and your business grows faster.
With Trainual specifically, brokerages can scale up quickly without worrying about seasonal onboarding and training waves.
There’s no need for time and effort to be wasted monthly on repeated processes. Instead, agents can train as needed with minimal resource allocation, improving your brokerage’s bottom line.
May 26, 2020
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