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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

It not only attracts top talent but also plays a pivotal role in increasing employee engagement, fostering pride and loyalty, and serves as the cornerstone for creating a high-performance culture. Understanding how your organization is perceived by talent outside its walls opens an entirely new dimension.

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What Good Recruitment Marketing Looks Like

Blu Ivy Group

In order to craft an Employee Value Proposition (EVP) that actually works, we must look beyond those universal values to focus in on the unique story and particular opportunities that an organization presents to its current and future staff. For this to work, the campaign must be customized according to the organization’s specific needs.

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

I assumed that working for an agency would take away a lot of time with my family, but the reality is that I’m more present with them now than I was, because I’m far more intentional with my time. Our culture is an incredible environment that sets the right conditions to innovate with and for our clients. It’s an Amazing Lifestyle.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

After doing the preliminary work on our new EVP, the pillars were presented back to the entire team, and everyone had a chance to evaluate them and weigh in on how well the pillars reflect their current employee experience. You need to think about how to present it to your internal audience before you present it to an external audience.

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Employee Experience Design: All HR Needs to Know

Analytics in HR

Crafting employee experience design Case Study 1: The offboarding experience Case Study 2: The talent acquisition experience. Yet, we can still argue that a positive employee experience influences and impacts client satisfaction and organizational performance. Case Study 2: The talent acquisition experience.

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Should Your EVP Be Aspirational?

Blu Ivy Group

When executives are asked how they would like to be recognized as an employer, the answers can help to clarify both an organization’s ideal cultural vision, and the gaps between aspirational and present cultures. When answering the question, business leaders will tend to use common aspirational culture descriptors.

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For Executives, Vulnerability Is the True Silver Lining of the Pandemic

Blu Ivy Group

In business and in our personal lives, the pandemic presented challenges that at times felt too heavy to bear. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures. .