Brandon Hall Group Seeks to Understand 2022 Human Capital Management Priorities

Brandon Hall Group hopes to learn about organizations’ concerns in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, HR/Workforce Management, Diversity, Equity and Inclusion, and the Future of Work/Digital Transformation.

Boca Raton, FL — November 15, 2021

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey to understand the human capital management priorities of organizations in the coming year and how the continued disruption of COVID-19 and evolution of the hybrid workplace will impact goals and objectives.

“By getting a better grasp on your HCM priorities, we will be able to tailor our research to meet the needs of organizations grappling with everything from age-old business challenges to innovations inspired by new realities,” Brandon Hall Group CEO Mike Cooke said.

Brandon Hall Group will ask respondents to identify their plans and priorities for all areas of human capital management in 2022. The firm will create reports and tools that will identify trends and tools that will help organizations adapt and thrive in an environment of rapid change. 

Topics covered in this research include: how organizations are prioritizing HCM in the context of business development; how organizations are leveraging HCM technology to help solve business challenges; and how organizations look at people strategies in the context of their business goals. “We also are looking to identify trends regarding evolution of the hybrid workplace and HCM technology trends,” Cooke said.

Brandon Hall Group’s research is focusing on how organizations are prioritizing HCM objectives and initiatives through strategy and use of technology. Technology providers will get a clear picture of how employers are prioritizing HCM initiatives and technology purchases and implementation. This enables technology providers to tailor their messaging to needs that will attract buyers’ attention.

The data from this research will fuel the development of research reports and tools such as self-assessment tools, models and frameworks to help organizations improve how they develop employees and prepare them — and the organization — for future success.

To participate in this study, go to https://www.research.net/r/2YWP6RG. Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Strategy Brief, How to Design (or Redesign) Your Talent Management Strategy.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit https://www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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