ALI Conferences had its Digital Employee Experience Trends What’s Working Now (2024 Edition) Webinar this week, we asked our attendees what their biggest challenges in employee experience are, these were the top challenges:

1. **Digital Overload and Communication Efficiency**: There is a significant concern about the overwhelming number of digital tools and platforms (‘Platform overload’, ‘Too many communication channels’), leading to difficulty in getting through to employees (‘Digital overload – how do you achieve cut through?’) and the need for simplifying communication (‘Simplicity’).

2. **Engagement with New Technologies**: Engaging employees with new technologies, particularly AI (‘AI Communications’, ‘Engagement and new technologies like AI’), is a recurring theme. Attendees are seeking to understand how to better integrate these technologies into their communication strategies to enhance engagement.

3. **Hybrid Workforce Dynamics**: The hybrid work model is a central focus, with concerns about connecting with remote (‘Remote workers’, ‘Engaging with our >50% global and remote workforce’) and frontline workers (‘Front line worker engagement’, ‘reaching frontline employees that are never in front of a computer’), suggesting challenges in reaching non-desk employees effectively.

4. **Content Relevance and Delivery**: There’s a push towards creating engaging and meaningful content (‘Creating engaging stories’, ‘How to keep a constant stream of relevant content’) and delivering it through the most effective channels (‘Organizing which information should go on which channels’, ‘What are the best channels to communicate with employees today?’).

5. **Measurement and Strategy**: Developing meaningful metrics (‘developing meaningful metrics’, ‘Measuring channel effectiveness’) and strategies (‘Strategies to enhance our internal comms’) are vital, indicating that there’s a need to quantify engagement and communication effectiveness better.

6. **Employee Buy-in and Participation**: Securing employee buy-in (‘Employee buy-in of company practices’) and participation (‘Lack of Participation’) is a challenge. Registrants are seeking methods to increase engagement on employee communication platforms (‘Improving engagement on employee communication platforms’) and overall involvement in company initiatives.

7. **Adoption and Change Management**: Encouraging the adoption of digital tools (‘Digital tools adoption and utilization’, ‘How to increase user adoption of intranet’) and effectively managing change (‘Change management’) are identified challenges, pointing to resistance or difficulties in shifting workplace behaviors.

8. **Content Accessibility and Personalization**: Accessibility (‘Digital Accessibility’) and personalization of content (‘Understanding personalization strategies for employee comm channels’) are noted concerns, reflecting a desire to tailor communications to diverse employee needs and preferences.

9. **Leadership and Support**: Ensuring leadership support (‘Leadership Buy-in’, ‘Executive buy-in’) and supporting team members (‘Just supporting a team member and a partner’) are key to implementing successful digital employee experience strategies.

These findings underscore the need for streamlined, effective communication channels tailored to different employee groups, supported by data-driven strategies and leadership, to enhance engagement and participation across various workforce demographics in the digital age.

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