Customer engagement is a no-brainer: loyal customers are what any company needs to flourish and build a favorable reputation. Customer engagement ultimately serves to build a loyal customer base. If you want to be ahead of your competitors, it is no longer only about a
good product or an excellent service. Meaningful engagement is also required.
Customers will be far more engaged if you make it easy for them to resolve any issues or inconveniences they may encounter. Customer engagement and customer experience are, therefore, closely related. To put it plainly: customers will quickly disengage if they find your product and service complicated and cumbersome but will easily engage if they have a pleasant customer experience!
To plan customer engagement strategies, one needs to put oneself in the shoes of a customer. Consider what they value, what their interests are, and where their concerns may lie. Then create relevant content that will satisfy those needs.
One of the best ways to engage customers is by using
short videos. One can convey more information using videos than using text. This is because people pay more attention to what is shared in
video format. Reading text seems like hard work, while watching videos is more convenient, engaging, entertaining, and memorable.
Consider what sort of video material your customers may find helpful. Here are a few ideas for the use of video in your customer engagement strategy: