One of the key benefits of using videos is that they can help capture and maintain the viewer’s attention much more effectively than text-based content. The
human brain can process visuals 60,000 times faster than text, and viewers retain 95% of a message when viewing it in video, compared to 10% when reading it in text. This can be especially important when you want to communicate complex topics that might be difficult to understand or engage with in a written format.