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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

For example, for small to medium-sized organizations, a common objective is building employer brand awareness and preference since you’re competing with larger, more established brands and enterprises. To measure brand awareness, you should track metrics like engagement (i.e., Employer Brand Content Marketing 101.

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Conference Twitter Primer #HRtechConf 2018

Advos

KatrinaKibben : Founder + CEO of @ThreeEarsMedia | I We bring strategy, creativity + curiosity to startup recruitment marketing | #LGBT she/her. KevinWGrossman : Talent Board #TheCandEs President | TAS/HCS Cert #HR #Recruiting | ATAP Charter Member | @SJSU Alum | Writer | Podcaster | Wannabe Drummer | Grateful Father.