Managing to Your Employer Brand Promise
JUNE 16, 2016
The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Employer Branding
Employment Branding Is Dead
JUNE 26, 2016
Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. One brand.
Employer Branding in 2015: 7 Things To Know Now
OCTOBER 28, 2015
Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Employer Branding
7 Predictions About the Future of Employer Branding
JUNE 2, 2015
The misappropriation of employer branding responsibility has 41% professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process.
Employer Branding Ebook
Branding 101 Everything you ever wanted and needed to know about. creating a strong employer brand for your company. 3Is Employer Branding Really That Important? What Does Your Brand Say to People? status for years to come, Marriott’s Employer Brand.
Are You Delivering on Your Employment Brand?
ExactHire HR Trends
AUGUST 19, 2016
What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?
The Link Between Employer Branding and Employee Engagement
APRIL 23, 2015
Employers have lots of concepts to juggle. Time-to-fill, return on investment, employer branding, turnover, engagement. Employee Engagement Employer Branding
How to Create Your Employer Brand Recipe
FEBRUARY 10, 2017
In today’s world of work, every business needs a compelling employer brand. A great employer brand is an organization’s gateway to top talent. Whether it’s a small local business with a big future or a Fortune 500 company with a massive global footprint, an employer brand helps an organization define who they are, their values, and what they can offer to prospective candidates. Culture Drives Employer Brand.
Data Proves that Culture, Values, and Career are Biggest Drivers of Employment Brand
JULY 25, 2016
Employee Engagement Sourcing and Recruiting career culture development employment brand glassdoor recruitingWe just completed a detailed analysis of Glassdoor data among more than 6,000 companies and 2.2 million employees and I wanted to share a few important findings.
13 Signs of Inefficient Recruiting
will have with your brand. support team will get a beautiful, fully-branded career page up and running on your site in. Not long ago, job seekers were at the mercy of employers. time of applications within Newton’s employer database! employers, and interview feedback.
Employer Branding Strategy: How to Avoid a “Faux Pas”?
NOVEMBER 7, 2016
Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption.
5 Shockingly Simple Ways To Build Your Employer Brand
JULY 8, 2016
Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?
6 Employer Branding Techniques You Need to Know About
JANUARY 12, 2016
After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. For those of you that have developed a strong brand, that’s music to your ears.
How the Largest Company in the World does Employment Branding!
The Tim Sackett Project
SEPTEMBER 1, 2016
Because of the challenges they face with their brand! That’s why this recent Employment Branding video done by their CEO is freaking BRILLIANT! Basically, Walmart just gave you a perfect guide on how to brand yourself to your possible talent pool! Branding Business Candidate Experience Communication Employee Engagement Employment Brand influence Leadership Recruitment Marketing SHRM Talent Acquisition The HR Rules Trench HR
[Infographic] Employer Branding – Should You Treat Employees Like Customers?
AUGUST 30, 2016
One way to achieve this is through better employer branding – essentially treating your employees and potential employees more like customers. Can employer branding really help? Here’s the other thing to keep in mind with employer branding.
Employer Brand vs. Consumer Brand: What’s the Difference?
DECEMBER 30, 2016
Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.
All You Need To Know About A Terrible Employer Brand Through Memes
JUNE 14, 2016
In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. A strong employer brand speaks to talent and helps them relate to the organization. Best Hiring Practices employer brand
How Ericsson Revived Its Employer Brand
The Business of Talent Management
FEBRUARY 4, 2016
Needing to reignite its image to attract top talent, Swedish telecom firm Ericsson transformed its global employer brand
Hiring Process Hurting Your Employer Brand?
ExactHire HR Trends
SEPTEMBER 18, 2014
Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand.
Corporate Social Good Reaches Beyond Employer Brand
FEBRUARY 28, 2017
This article is part of a series on the strategic impact corporate social good and social responsibility has on employers. HR corporate social good corporate social responsibility employer brand employer branding employment branding social goodSubscribe to our RSS feed to catch the next series installment. Most people. Workology is the art and science of work, HR and recruitment. Join the resource revolution.
Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand
SEPTEMBER 28, 2016
For many brands, that means a genuine relationship between employer and employee, and that has everything to do with a strong, firmly rooted employer brand. One common misconception: that a good employer brand starts with pricey image consultants.
What the Best Employer Brands Get Right
MAY 2, 2016
Your organization has an employer brand, whether or not it is being maintained. Unless you’re turning away talented, qualified people for every job opening, your organization could probably benefit from a strong employer brand. Recruiting employer brands
What to Do When Your Employer Brand Goes Bump in the Night
OCTOBER 25, 2016
From ghouls and ghosts and long-leggedy crawlers , one of the scariest things that could go bump in the night is definitely your employer brand. How can you shift your employer brand from trick to treat?
how to build a better employer brand
JANUARY 12, 2016
Discovering brand inconsistencies between what’s promised externally and the internal reality employees experience–and share on Glassdoor and social media–could be enough of a deal-breaker to turn off those coveted candidates. Having a compelling employer brand is essential.
How Strong Employer Branding Makes Recruiting Easier
FEBRUARY 24, 2017
Once you ask yourself these questions, you’re on your way to figuring out your employer brand. Employer brand is one of the most important, yet often slippery and intangible, ways a candidate will evaluate your organization. A strong employer brand makes your life as a recruiter much easier. The biggest mistake companies make when it comes to their employer brand is that they're not authentic enough. Tuning Up Your Employer Brand.
The Role of Communication in Employee Experience and Employer Branding
DECEMBER 22, 2015
As an enterprise working on your employer brand, you know how important employees are to attracting top talent. Improve Employee Experience and Drive Employer Brand . And the best employer brands exist because employees genuinely love them and want to talk about them.
Who Really Cares About Employer Branding?
MARCH 10, 2015
The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. There is a perceived lack of ownership for the discipline of employer branding.
Hiring Wisdom: Do You Know What Your Employment Brand Is?
TLNT: The Business of HR
FEBRUARY 9, 2015
Every company, no matter how large or small, has an employment brand. In most cases, that brand is created by the general public’s perception of the industry and the same broad-brush brand is given to everyone in it unless a concerted effort is made to manage that brand.
How To Build a Strong Employer Brand
OCTOBER 31, 2016
You’re probably familiar with the basic concepts around branding — whether it’s personal branding or organization-wide branding. But what about employer branding? In fact, a 2015 survey found 75 percent of job seekers consider a prospective employer’s brand when deciding where to apply, yet only 57 percent of employers say they’ve worked on their employer branding. So what are the best practices for this kind of branding?
6 Tips for Creating Great Employer Branding Content
MAY 11, 2016
How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?
Building Your Employer Brand
MARCH 21, 2017
To attract the best job candidates and to retain your top employees, you need to build your employer brand. Employer branding is your company’s reputation in the eyes of the people who want to work for you. Building a positive employer brand is a long-term project.
11 Videos Show How Diverse Employment Branding & Recruiting Really Is
AUGUST 3, 2016
As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. Employer Brand Video Challenges.
Changes Big and Small Help Strengthen Your Employer Brand
Cielo HR Leader
FEBRUARY 1, 2017
There are many approaches to leveraging your employer brand, whether you are building it from scratch or are already well-established and just looking to enhance your reach. World Employer Branding Day 2017. Pre-register Now for World Employer Branding Day.
Why You Can’t Afford To Ignore Your Employer Brand
MARCH 10, 2016
and I would argue the world—who can afford to ignore their employer brand. Then there’s the fact that employer brand inevitably falls on the shoulders of HR. Employment Outlook report shows that “Employer brand” is on the rise as a responsibility.
Improving Employer Brand Throughout the Employee Lifecycle
Corn on the Job
JULY 4, 2016
Employer branding is accomplished through strengthening the relationship between employees and stakeholders. Branding has a big impact on potential and current employees from the recruitment process all the way to hiring on-board. Benefits of a Strong Employer Brand.
Connecting Your Employer Brand And Candidate Experience
FEBRUARY 17, 2015
It’s in your power to take control of your recruiting process and employer brand. Can employee disengagement and bad branding be prevented? Let’s take a closer look at employer brand. If so, you’re doing damage to your brand.