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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.

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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. So now more than ever, this methodology, our approach is so important because we need to rally talent. We need to excite them.

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The Power of Employer Brand Ambassador Programs: The Benefits for Your Organization

Blu Ivy Group

In today’s competitive job market, organizations are constantly seeking innovative ways to attract and retain top talent. One strategy that has gained momentum is the implementation of an employer brand ambassador program. Firstly, it enhances employer branding efforts.

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How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Training, Development and Onboarding. Remote Work Becomes Work from Anywhere.

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Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

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Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand

Blu Ivy Group

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. This listening involves understanding why talent joins, stays, feels inspired and connected with your organization.