Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . Bringing Company Culture Into Alignment .

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Blu Ivy Group

SEPTEMBER 18, 2023

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

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Blu Ivy Group

MARCH 28, 2024

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Blu Ivy Group

JULY 26, 2023

This approach allows us to design a brand system that is aspirational, authentic, engaging and representative of their organization’s values and culture. Leadership teams become more impactful, company pride elevates, and our clients consistently measure improvements with brand reputation, loyalty, and preference as a place to work.

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Employer Branding Video Recruiting Recruiting Software Onboarding Software 98

Blu Ivy Group

JANUARY 5, 2023

Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures. What’s really going on inside your company right now? Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

APRIL 24, 2024

Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives. An EVP is not just a recruitment tool but a foundational element that should permeate all aspects of the employee experience. More on Arbor Memorial: Arbor Memorial Inc.

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Blu Ivy Group

JUNE 21, 2022

Certainly, there would be rewards, I figured — but I imagined that such a transition might leave me stressed out, overburdened with work, and without the same sense of belonging I enjoyed working for a global asset management company. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture.

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Blu Ivy Group

JULY 19, 2023

This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talent attraction strategy. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences. Today’s students seek more than just a job.

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. .

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Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . This sort of comprehensive strategic plan is more important than ever as worried talent attraction professionals boost their content production and recruitment efforts.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential. Involve your leadership team.

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Blu Ivy Group

FEBRUARY 15, 2024

Designed for the leader’s lens, the EBCI allows you to track your employer brand & culture impact and elevate your strategic decision-making using real-time analytics. Our clients understand that their employer brand is a framework designed to impact and drive profitable growth for their business.

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Blu Ivy Group

JUNE 21, 2023

Through brand ambassadors, the positive image and unique aspects of the organization’s employment experience are amplified, attracting talent that aligns with the company’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes.

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Blu Ivy Group

FEBRUARY 22, 2024

With over 25 years of experience in HR, Mark is a seasoned veteran in the field, and his insights into creating a people-first culture are nothing short of revolutionary. Listen to S01E03 – People First Cultures Wajax, an iconic Canadian company with a history spanning over 165 years, is at the forefront of an organizational transformation.

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Blu Ivy Group

APRIL 11, 2024

Especially after many companies have been more intentional about recruiting a diversity of people to their organization. A diversity value proposition serves as a potent tool, keeping company leaders mindful of the human factor during crises and reminding them of their commitment to DEIB.

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Blu Ivy Group

AUGUST 26, 2021

We’ve seen that this deeper way of thinking about culture can yield profound results, ultimately creating meaningful employee experiences in which every member of an organization can experience profound growth and fulfillment — improving business outcomes, increasing retention, and making recruitment easier as well. . About Us .

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Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . An employer brand is a combination of how the market, current employees, and potential employees view the company. So what’s the solution? Why Startups Need to Prioritize Their Employer Brand .

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

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Blu Ivy Group

FEBRUARY 8, 2024

It not only attracts top talent but also plays a pivotal role in increasing employee engagement, fostering pride and loyalty, and serves as the cornerstone for creating a high-performance culture. That’s where analytics becomes our guiding force.

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Blu Ivy Group

MAY 20, 2021

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing.

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Blu Ivy Group

APRIL 10, 2023

That’s why it’s important for companies to not only attract top talent but also retain them by offering something more than just a paycheck. An EVP is a promise that a company makes to its employees in exchange for their contributions. This is where an Employee Value Proposition (EVP) comes in.

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Blu Ivy Group

JULY 29, 2021

In fact, McKinsey reports that “two out of five companies globally are expanding their investments in DEI programs even as they make budget cuts elsewhere.” . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

NOVEMBER 17, 2022

The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. By my first day of work as a new Bluube, I had already received emails from my new manager, company executives, and some of my new colleagues had reached out with kind messages and requested to join my network on LinkedIn.

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Blu Ivy Group

JANUARY 26, 2022

If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. Labor shortages are transforming the way companies recruit and retain talent, and eager employers are boosting compensation. Global Employer Brand Trends of 2021.

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Blu Ivy Group

DECEMBER 2, 2021

You can’t just announce to prospective candidates that your company is a hotbed of innovation; you’ll have to show them — through real-life employee stories and details about business practices and achievements. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

FEBRUARY 9, 2022

To improve cross-functional collaboration, make sure that overarching goals and department goals are shared across the entire company. Remote and hybrid work have emphasized the cracks that silos can cause in the foundation of a company culture. Silos are often an unfortunate by-product of the pace of work and business growth.

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Blu Ivy Group

MARCH 15, 2022

When a company looks at their overarching culture story, we often find top-down messaging that includes a purpose, company vision, corporate values, and behaviors that are incredibly valuable for leaders to point everyone towards the same north star direction. The EVP answers the all-important question of “What’s in it for me?”

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Blu Ivy Group

NOVEMBER 16, 2023

Cultivating Company Culture and Employer Brand Reinforcing Company Culture Your workplace culture is a pivotal component of your employer brand. The physical office space embodies your company’s values, mission, and vision. “Company Culture and Employer Brand: A Symbiotic Relationship.”

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Blu Ivy Group

APRIL 18, 2023

Attracting Talent: Use the EVP to update your company LinkedIn page, career site, and job descriptions. Consider the moments that matter in the employee experience and think of opportunities to change the way you onboard, manage performance, and reward your employees. Does your EVP show up in internal job and career marketing?

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Blu Ivy Group

JUNE 29, 2022

For many jobseekers, viewing your organization’s job posting will be the first in-depth interaction that they will have with your company. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

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Employer Branding Video Recruiting Hiring Software Talent Acquisition 106

Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. How are companies using them? The company developed a series of tools specifically for use among employees – VideoHub, Infopedia, and BlogHub.

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Blu Ivy Group

SEPTEMBER 16, 2021

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. For employees navigating these kinds of organizational shifts, working together across divergent cultures, practices and values isn’t easy.

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Blu Ivy Group

AUGUST 5, 2022

With a looming recession, inflation, war in Europe, and supply chain issues (to name a few considerations), companies are exercising caution around their decisions. You might discuss topics such as your company’s reputation as a good (or bad) place to work, which impacts both recruitment and retention metrics.

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Blu Ivy Group

NOVEMBER 19, 2021

For employer branding professionals, it can be hard to gain access to significant company resources without a clear data narrative explaining campaigns’ success. In the coming years, we expect to see a number of advances in data collection and technology tools that will give company teams a clear view of what’s working and what’s not.

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Blu Ivy Group

OCTOBER 4, 2023

Every company, regardless of sector, has a unique and inspiring story. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization’s culture. With renewed pride and buy-in you can move towards company-wide communication.

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Blu Ivy Group

AUGUST 17, 2023

2024 must be a year that rally’s talent, inspires them and aligns them to the company mission. In this blog, we explore the escalating significance of crafting a Human-Centered EVP and making it a core part of your culture and customer retention strategy. When employee engagement drops, so too does customer loyalty.

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