Blu Ivy Group

FEBRUARY 8, 2024

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. I’ve grappled with the intricacies of analytics, juggling multiple tools, and facing the perpetual challenge of showcasing the value of people strategy amidst economic uncertainties.

Employer Branding 69

Employer Branding Analytics Hiring Software HR Software 69

Blu Ivy Group

FEBRUARY 15, 2024

In our last blog, we explored the challenges faced by CHROs in HR analytics, the importance of real-time metrics, and the evolving landscape of employee expectations. Today I’m excited to introduce Blu Ivy’s Employer Brand & Culture Index (EBCI), a solution that redefines how we measure employer brand strength.

Employer Branding 65

Employer Branding Metrics Analytics HR Software 65

Blu Ivy Group

DECEMBER 14, 2023

I’ve had the great pleasure of sitting down with truly inspiring HR leaders over the course of my career. Recent research reveals that “Leader and manager development” takes the lead as the top 2024 HR priority, closely followed by “Employee experience” and “Career management and internal mobility.”

Employer Branding 65

Employer Branding HR Software Talent Experience Career Development 65

Blu Ivy Group

APRIL 24, 2024

Are you an HR leader or a brand strategist aiming to make a tangible impact on your organization? Key Takeaways: Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture. Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives.

Employer Branding 52

Employer Branding ATS High Performance Culture Recruiting Software 52

Blu Ivy Group

JUNE 21, 2022

In so many organizations, employer branding is seen as a niche function falling somewhere between marketing and HR. This is especially true in the current tight labor market , when recruitment marketing campaigns are the focus of more attention than ever before. Director Employer Brand and Culture.

Employer Branding 106

Employer Branding High Performance Culture Recruitment Marketing Talent Acquisition 106

Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

Interview Software 52

Interview Software Employer Branding Recruiting Software HR Software 52

Blu Ivy Group

APRIL 18, 2023

It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. You may also want to consider how your content on social media platforms is reflecting your EVP through visuals and employee stories.

Video Recruiting 52

Video Recruiting Hiring Software Employer Branding Interview Software 52

Blu Ivy Group

FEBRUARY 22, 2024

With over 25 years of experience in HR, Mark is a seasoned veteran in the field, and his insights into creating a people-first culture are nothing short of revolutionary. Mark also emphasizes the critical role of middle management in driving this cultural shift. The conversation is also a testament to the power of listening.

Employer Branding 52

Employer Branding ATS CHRO High Performance Culture 52

Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. The blend of tech efficiency with human governance will be the way forward.

Employer Branding 52

Employer Branding Company Recruiting Software HR Software 52

Blu Ivy Group

SEPTEMBER 30, 2021

First-year bankers will now earn $110,000 in base compensation , up from $85,000. What kinds of systems and processes in place would you need to maintain peak productivity and efficiency? For example, a New York City law firm made headlines in June 2021 when it announced that entry-level lawyers will now make more than $200,000 a year.

Employer Branding 98

Employer Branding Trends Recruiting Software Recruitment Marketing 98

Blu Ivy Group

JULY 29, 2021

Systems of Belonging: . Systems of belonging will work as catalysts to drive changes in behaviour across the organization. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Strategy 98

Strategy Employer Branding Talent Experience Assessment Software 98

Blu Ivy Group

DECEMBER 7, 2021

In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitment marketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding 52

Employer Branding Hiring Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Recruitment marketing is about telling that story to help your recruitment funnel, to attract talent, to connect with personas.

Employer Branding 59

Employer Branding Trends Video Recruiting Recruiting Software 59

Blu Ivy Group

SEPTEMBER 23, 2021

They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . There is no off-the-shelf solution that provides this level of insight. This is what happens when you don’t invest in the research phase.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

JULY 22, 2021

This can be shaped by the daily behaviours, leaders, communications, processes, technologies and policies that are in place. ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy . More than ever, “ special effort needs to be placed on creating systems of belonging”.

Talent Experience 98

Talent Experience Employer Branding Hiring Software Recruiting Software 98

Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

Employer Branding 98

Employer Branding Diversity Talent Experience Recruiting Software 98

Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

Employer Branding 106

Employer Branding Video Recruiting Hiring Software Talent Acquisition 106

Blu Ivy Group

MARCH 21, 2022

More often than not, Employer Brand projects have been owned and led by Talent Acquisition executives and simply by nature of their sphere of responsibilities and influence, tend to lean too heavily on shorter term recruitment marketing platforms and campaigns. Fewer HR and Reputation Issues.

Employer Branding 52

Employer Branding Video Recruiting Recruiting Software Hiring Software 52

Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution? These are the true benefits that your potential talent will buy into, so make sure to highlight them on your careers page and in your recruitment marketing efforts.

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

OCTOBER 1, 2022

The purpose of the holiday is to honour Indigenous children who never returned home, as well as Survivors of the residential school system, their families, and their communities. The residential school system was in place from the 1880s to the 1990s. If students broke any of the rules, they were severely punished. Orange Shirt Day.

Employer Branding 52

Employer Branding Recruiting Software Talent Acquisition High Performance Culture 52

Blu Ivy Group

NOVEMBER 17, 2022

The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. Most HR professionals were managing candidates in an Excel spreadsheet, onboarding with paper documents, and conducting training in classrooms. To say that I was nervous and anxious was an understatement!

Employer Branding 52

Employer Branding Hiring Software Onboarding Software ATS 52

Blu Ivy Group

DECEMBER 2, 2021

A potentially worse outcome than brief hunting happens when leaders profess to know what talent want, and build a creative platform that doesn’t speak to anyone, and has no real impact. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 52

Employer Branding Video Recruiting How To Recruitment Marketing 52

Blu Ivy Group

OCTOBER 4, 2023

Uncovering authentic challenges and threats to the employee experience is also key at this stage as it will allow for the solution to elevate employer brand reputation, trust, and loyalty. Alignment is another critical part of this stage. This is where activation comes into play. Walking the talk is what truly sets employers of choice apart.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52

Blu Ivy Group

APRIL 27, 2022

Unfortunately, this work typically falls on HR or Marketing’s plate for mid-sized organizations. Many organizations reuse the same content on all platforms, but it’s not that simple. Instead, focus on a few key platforms, set reasonable goals, and refine your content marketing strategy as you go.

Employer Branding 59

Employer Branding Video Recruiting Hiring Software Recruiting Software 59

Blu Ivy Group

FEBRUARY 23, 2022

Virtual reality and augmented reality technologies will enable employees and leaders to take their workspace wherever they go. Imagine taking your team to visit your new software vendors in India for the afternoon. Ensuring that the workplace is safe in the metaverse will pose new challenges for HR leadership. Final Thoughts.

Employer Branding 98

Employer Branding Video Recruiting Hiring Software Onboarding Software 98

Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. For businesses, you can ensure your corporate policies are communicated in advance of an employee’s return date, ensure managers are trained and lead with compassion and understanding, and your HR team reaches out to offer support.

Employer Branding 98

Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

MAY 11, 2022

It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. Many made bold declarations and promises to promote DEIB in all facets of their work.

Employer Branding 106

Employer Branding Diversity Recruiting Software Compliance Training 106

Blu Ivy Group

DECEMBER 7, 2021

While we can’t make that call for you, we have put together this handy rundown of some of the most popular workplace recognition lists in the HR/Employer Branding space. The rankings recognize companies in many different categories based on geography, industry, and demography (e.g., Be based in the United States.

Employer Branding 98

Employer Branding Certification Hiring Software Benchmarking 98

Blu Ivy Group

MAY 27, 2021

Historically , EX was defined by where people worked, the tools provided to employees , the organization ’ s commitment to employee success and their overall wellbeing. Culture Amp Defines? Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Talent Experience 59

Talent Experience Employer Branding Onboarding Software Planning Tools 59

Blu Ivy Group

NOVEMBER 30, 2023

Welcome to our very first episode of Blu Thread Conversations , the podcast designed for transformational leaders who are reshaping their organizations with game changing people, culture and employer brand strategies. Stacy Parker: I love that you called out the recognition tool. Should it be HR that owns employer branding?

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Hiring Software 52