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Revolutionizing Employer Branding: The Human-Centred Approach

Blu Ivy Group

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Employer Review Ratings?

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Cracking the Code: Introducing Blu Ivy’s Employer Brand & Culture Index (EBCI)

Blu Ivy Group

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. So now more than ever, this methodology, our approach is so important because we need to rally talent. We need to excite them.

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Successful Mergers and Acquisitions include Employer Branding

Blu Ivy Group

The success of these aspirational plans depends on the buy-in and performance of both companies’ employees, but leaders often neglect to prioritize the employee experience in their M&A strategy. This is why, in any merger or acquisition, it’s vital that you invest time and resources in these three key areas: Cultural Alignment.

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Top 3 Things Clients Wish They Knew About Employer Branding (Before They Started)

Blu Ivy Group

There are two common requests that we get for employer branding services. This request typically involves talent acquisition and has one primary focus: driving candidate applications and conversions as fast as possible. Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie.

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Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .