To Survey or Not to Survey, That is the Question.
Newmeasures
JANUARY 26, 2015
Because not listening to feedback about the customer experience can lead to the graveyard of many “great” ideas that died when the company knew more than the buyer—think DeLorean, Colgate frozen meals, Smith and Wesson Mountain Bikes, Sony Betamax and New Coke…all failures because they didn’t listen to customers.
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