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How to Optimize Your Recruitment Marketing Budget for Success

PandoLogic

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Companies frequently promote the company’s culture, work environment, and employee benefits to appeal to top talent and encourage them to apply for open positions.

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Want to Know What Your Peers Are Doing to Strengthen Talent Acquisition?

HRExecutive

With low unemployment numbers in the Eurozone and Asia-Pacific as well, we’re facing a global-scale talent shortage. Hiring costs are on the rise as companies compete to identify and acquire top talent. The environment for today’s recruiters is more challenging than ever—and that’s exactly why now is the time for innovation.

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Using social media for hiring: how to get it right

cipHR

It enables them to increase branding, reach and engagement with talent who have already shown an interest in their company. It costs nothing to look at similar job postings and benchmark them in terms of salary and desired skills or experience, or even to look at the profiles of professionals that are in those roles already.

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Want Your Recruitment CRM to Be Effective? Focus on Relationship Building

Cornerstone On Demand

According to SmashFly's 2018 Recruitment Marketing Benchmarks Report for the Fortune 500 , 33 percent of Fortune 500 companies that offer candidates an opportunity to opt-in to job alerts or a talent network never send an email post-confirmation. Ninety-five percent of companies with a talent network only share jobs.

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An Introduction to Talent Research

Blu Ivy Group

It should go without saying that before you hire, you need to know – through detailed research – who you are attracting and the value propositions you are attracting that talent with. The aim of talent research is to help businesses move towards a more consistent, analytical approach to their people data.

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Are You Tracking Your Applicant Drop-Off Rate on Your Career Site?

Cisive

Applicant drop-off rate is an underused HR metric, but recruiting teams must be able to measure it and improve it in order to create a stellar candidate experience. In retail and e-commerce marketing, this is known as the “abandoned cart rate.” In retail and e-commerce marketing, this is known as the “abandoned cart rate.”

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Cracking the Code: Introducing Blu Ivy’s Employer Brand & Culture Index (EBCI)

Blu Ivy Group

Now, you can comprehensively measure your employer brand, securing a competitive edge and dynamically shaping and evolving your workplace culture while fostering continuous improvements in your talent attraction strategies. Awareness: Target Talent Awareness: Does your target talent recognize you as an employer?