Blu Ivy Group

SEPTEMBER 23, 2021

They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie. Research can’t be a checkbox activity.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

JUNE 21, 2022

A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. In so many organizations, employer branding is seen as a niche function falling somewhere between marketing and HR. The experience has been profoundly eye-opening. I was surprised to discover how much I see myself in every client.

Employer Branding 106

Employer Branding High Performance Culture Recruitment Marketing Talent Acquisition 106

Blu Ivy Group

JULY 28, 2022

With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential. This is important to consider in this era of online employer reviews, word-of-mouth-driven job applications, and boomerang hirings. Even in tough times, people remain your most valuable—and most fragile—resource.

Employer Branding 106

Employer Branding Hiring Software Talent Acquisition High Performance Culture 106

Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Employer Branding 98

Employer Branding Video Recruiting Recruiting Software Onboarding Software 98

Blu Ivy Group

APRIL 24, 2024

Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives. An EVP is not just a recruitment tool but a foundational element that should permeate all aspects of the employee experience. Leslie’s insights are not just theoretical; they are backed by tangible results.

Employer Branding 52

Employer Branding ATS High Performance Culture Recruiting Software 52

Blu Ivy Group

JULY 8, 2021

The pandemic continues to change our world of work , and within it, the culture of organizations. As leaders strive to find the most effective ways to coach and build high-performing teams, we wanted to revisit some of the basics of organizational culture. . Why should you care about culture? But what is culture?

Employer Branding 98

Employer Branding High Performance Culture Talent Acquisition Talent Experience 98

Blu Ivy Group

JUNE 21, 2023

This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes. Firstly, it enhances employer branding efforts.

Employer Branding 52

Employer Branding Talent Experience High Performance Culture Recruitment Marketing 52

Blu Ivy Group

AUGUST 5, 2021

Every year billions of dollars are invested on ERGs, external partnerships, recruitment and employer branding, learning and development – to name a few – with the goal of building a magnetic employer brand that attracts the best talent that aligns with the values of the business and drives its growth over time. .

Employer Branding 98

Employer Branding Diversity Talent Experience Recruiting Software 98

Blu Ivy Group

SEPTEMBER 18, 2023

For many organizations this sense of renewal extends into annual planning cycles; it’s time to evaluate past performance, realign courses of action and strategically set budgets for the year ahead. As we start to say goodbye to summer 2023, we step back into the renewed hustle and bustle of back-to-school time.

Employer Branding 52

Employer Branding Company Recruiting Software HR Software 52

Blu Ivy Group

AUGUST 26, 2021

But we do think it’s important to look closely at our experiences of the last year, both personal and professional, and ask ourselves what we have learned. For many of us, the last year has been, frankly, awful. In business and in our personal lives, the pandemic presented challenges that at times felt too heavy to bear.

Employer Branding 106

Employer Branding Talent Experience Recruitment Marketing Talent Acquisition 106

Blu Ivy Group

NOVEMBER 17, 2022

The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. Most HR professionals were managing candidates in an Excel spreadsheet, onboarding with paper documents, and conducting training in classrooms. My onboarding process with Blu Ivy started the day I signed my offer letter.

Employer Branding 52

Employer Branding Hiring Software Onboarding Software ATS 52

Blu Ivy Group

MAY 20, 2021

Organizations then typically work on wholesale culture initiatives based on quantitative survey results, without truly knowing how individual employees or talent segments feel and what matters most to them. For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing.

Employer Branding 52

Employer Branding Strategy E-Recruitment Talent Experience 52

Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

Interview Software 52

Interview Software Employer Branding Recruiting Software HR Software 52

Blu Ivy Group

AUGUST 12, 2021

The lean teams and laid-back culture were very appealing, especially compared to the stuffier, more bureaucratic cultures of large organizations. . But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution?

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

JULY 29, 2021

After over a year of instability, it has become increasingly clear how critical it is to not only invest in DEI strategy, but also to ensure that the outcomes are creating an authentic and meaningful cultural evolution in the organization. . Even in nor mal circumstances, it is uncommon for DEI initiatives to be entirely effective.

Strategy 98

Strategy Employer Branding Talent Experience Assessment Software 98

Blu Ivy Group

APRIL 18, 2023

It is this consistency that fosters awareness and loyalty and shapes the evolution of the workplace culture. Retention: Establish metrics and evaluation methods to measure the impact of the EVP on employee engagement, retention rates, productivity, and other performance indicators. You have developed and launched your EVP, now what?

Video Recruiting 52

Video Recruiting Hiring Software Employer Branding Interview Software 52

Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, So, what is it? The shift from the internet to Web 3.0

Employer Branding 98

Employer Branding Video Recruiting Hiring Software Onboarding Software 98

Blu Ivy Group

AUGUST 17, 2023

As the pace of change due to market fluctuations become overwhelming for employees, productivity within organizations wane. As the pace of change due to market fluctuations become overwhelming for employees, productivity within organizations wane. How Do You Elevate Business Performance with a Human-Centered EVP?

Talent Experience 52

Talent Experience Employer Branding High Performance Culture Recruitment Marketing 52

Blu Ivy Group

JANUARY 18, 2024

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. James: What I appreciate about the vision that you’ve created for us is it’s that balance between human-centered and high-performance.

Employer Branding 59

Employer Branding Trends Video Recruiting Recruiting Software 59

Blu Ivy Group

NOVEMBER 16, 2023

The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand. Mentorship and Learning In-person interactions are invaluable for mentorship and skill development.

Employer Branding 59

Employer Branding How To CHRO High Performance Culture 59

Blu Ivy Group

MAY 11, 2022

According to the report, these companies also had no Black women in executive officer positions, and there were 49% fewer Asian executives than Asian workers at entry-level positions – the largest drop-off in the tech pipeline. This is where specific bias and diversity training can help – if they’re not one-off interventions.

Employer Branding 106

Employer Branding Diversity Recruiting Software Compliance Training 106

Blu Ivy Group

OCTOBER 4, 2023

A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization’s culture. Finally, examining existing people & culture programs and analytics are all integral parts of listening. Alignment is another critical part of this stage.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52

Blu Ivy Group

JUNE 24, 2021

They’ve grown up in an age where almost all the media and marketing they consume has been tailored to them. A working parent applying for a marketing leadership role and an entry-level engineering candidate have very different needs and interests, so your employer branding should reflect that. . or face the consequences. .

Employer Branding 81

Employer Branding Talent Experience Recruiting Software Talent Acquisition 81

Blu Ivy Group

JANUARY 5, 2023

Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures. Is your current culture open to change or is your organizational mindset and practices unconsciously stopping or blocking your attempts for growth? Hyper-personalization.

Employer Branding 52

Employer Branding Company Planning Tools High Performance Culture 52

Blu Ivy Group

MARCH 9, 2023

For this team interview, we asked one of our newer team members, Andrea, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Andrea’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

Employer Branding 52

Employer Branding Talent Experience Talent Acquisition High Performance Culture 52

Blu Ivy Group

APRIL 19, 2022

It is the gap between current and aspirational cultures. For some, putting out aspirational culture statements is a declarative statement – a public line in the sand – that informs the world who you are going to be with total certitude, and little deference to today’s reality. “How do you want to be perceived as an employer?”.

Employer Branding 106

Employer Branding Planning Tools Recruiting Software Talent Experience 106

Blu Ivy Group

JULY 13, 2022

Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. They are considering how your recruiters and managers behave and live your employer brand promise from the first interaction with your organization. The interview process can be time consuming and costly.

Video Recruiting 45

Video Recruiting Employer Branding Interview Software Hiring Software 45

Blu Ivy Group

DECEMBER 14, 2023

CHROs play a pivotal role in driving organization impact, shaping and executing an organization’s human resources strategy, directly impacting employee engagement, talent acquisition, and overall workplace culture which all undeniably impact performance and business success.

Employer Branding 65

Employer Branding HR Software Talent Experience Career Development 65

Blu Ivy Group

MARCH 21, 2022

More often than not, Employer Brand projects have been owned and led by Talent Acquisition executives and simply by nature of their sphere of responsibilities and influence, tend to lean too heavily on shorter term recruitment marketing platforms and campaigns. Productivity And Profitability. The Brand of Your Leadership Team.

Employer Branding 52

Employer Branding Video Recruiting Recruiting Software Hiring Software 52

Blu Ivy Group

MAY 27, 2021

Culture Amp Defines? Over the years, organizations have been hyper focused on designing for the Customer Experience (CX). They have been keenly aware of the fact that a branded and emotionally compelling experience for customers , will have a longer lasting and more financially rewarding impact than any advertising campaign can boast. .

Talent Experience 59

Talent Experience Employer Branding Onboarding Software Planning Tools 59

Blu Ivy Group

JUNE 29, 2023

While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years. Stress Reduction Mindful leaders prioritize self-care and stress management, actively reducing the negative impact of stress on their well-being and job performance.

Employer Branding 52

Employer Branding Talent Experience High Performance Culture Employee Engagement 52

Blu Ivy Group

OCTOBER 1, 2022

Indigenous children were forcibly removed from their family homes for long periods of time, and while attending, they weren’t allowed to acknowledge their Indigenous heritage and culture, or speak in their first languages. The orange shirt symbolizes the stripping away of culture, freedom, and self-esteem that Indigenous children experience.

Employer Branding 52

Employer Branding Recruiting Software Talent Acquisition High Performance Culture 52

Blu Ivy Group

SEPTEMBER 19, 2022

These include the way colleagues interact, the unique elements of the company culture, and workplace flexibility. These include the way colleagues interact, the unique elements of the company culture, and workplace flexibility. As a result of The Great Resignation, about 10 million roles became available across the United States.

Employer Branding 52

Employer Branding Strategy Talent Experience Talent Acquisition 52

Blu Ivy Group

MAY 19, 2022

After daily performances of “This Little Piggy” and “The Itzy Bitzy Spider” the idea of work conversations with adults can feel intimidating and unfamiliar. Adjusting to parenthood is magical, but it’s also strange. It’s odd to think back to last spring as my daughter’s due date approached. Honestly, it’s a bit scary.

Employer Branding 98

Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

AUGUST 25, 2022

An essential part of that work is developing an employer brand strategy that will enable your business to attract the best talent in this unprecedented, highly competitive hiring market. It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. After all, according to a new McKinsey and Co.

Employer Branding 52

Employer Branding Strategy Talent Experience Exercises 52

Blu Ivy Group

OCTOBER 7, 2021

Branded Cultural Cues . Living your brand should be a shared responsibility across all levels of the organization, but there are usually a few stand-out team members who truly embody your culture. Here are a few strategies to make the most of onboarding in a remote world. Tip #1: Experience the Brand Early and Often.

Onboarding 52

Onboarding Employer Branding Talent Experience Compliance Training 52

Blu Ivy Group

FEBRUARY 9, 2023

How do we find new resources and support that I need to lead this organization forward? The simple way to answer these questions is through increasing incentives. Incentives can seem like the easiest place for most organizations to focus their efforts on. Connecting with ourselves.

Assessment Software 80

Assessment Software Recruiting Software Tools Employer Branding 80