Quality, not Quantity: Marketing Qualified Leads
Lusha
JUNE 1, 2023
Done right, you’ll generate maximum productivity for both the marketing and sales teams. A marketing qualified lead in B2B is an organization or prospect that has shown some level of interest in your product. But what else will you produce – white papers, blogs, videos, etc.? What is a marketing qualified lead (MQL) in B2B?
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