Remove 2014 Remove Blog Remove Employer Branding Remove Talent Experience
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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

exaqueo

Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. Being genuine, real, and relatable helped PBR more than double sales over the course of a decade ( Euromonitor, 2014 ).

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A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

exaqueo

Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams. As I tuned in for the summer tournament season, I couldn’t help but notice the difference between what I was seeing and what I was hearing. While that defense may be accurate, it’s decidedly not on brand.

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How to Audit Your Employer Brand in One Day and Improve Talent Attraction

Aberdeen HCM Essentials

Employer branding is having its 15 minutes of fame right now, but every sensible employer knows there’s more to it than just the buzzword. With the right employer brand, your candidates should be lining up to apply like a southern gal at a Lilly Pulitzer for Target premiere. Candidate Experience.

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An Employer’s Guide to Volunteer Time Off (VTO) Policies

Extensis

This guide equips small business leaders with the necessary knowledge to launch a VTO program and steers them toward helpful resources. businesses offered community volunteer programs, up from 40% in 2014—and for good reason. This not only helps in building camaraderie but also enhances your employer branding.

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Quality of Hire Means Something, Here’s Why

Ceridian

About four in 10 of nearly 4,000 corporate talent acquisition managers from 40 countries agreed that quality of hire is the most valuable metric for performance, although that is a dip from the 44% who said so in 2014. You can read more of her work on Forbes, Business Insider, Entrepreneur, and her blog Marenated.

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5 reasons business leaders can no longer hide from employer branding

cipHR

Improved sales and productivity, reduced turnover and recruitment costs and happy engaged employees all contribute to a compelling case for an investment, of both time and money, in employer branding. 75% of these prospective candidates will consider employer branding before applying for a position at a company.

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Culture Requires Prioritization and Investment

Culture University

Perks are great, (my table tennis has gone from strength to strength since joining Beamery ), but they’re not the best way to attract talent. It starts the moment a candidate first comes across your brand — this could either be inbound or when your team is sourcing candidates. Which gives you the best ‘stuff’?