SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks
exaqueo
OCTOBER 3, 2018
Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. Being genuine, real, and relatable helped PBR more than double sales over the course of a decade ( Euromonitor, 2014 ).
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