Blu Ivy Group

JANUARY 18, 2024

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. But before we get into that, can you help level set on the past year and maybe define some of the differences between employer brand and recruitment marketing.

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

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Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. The employer brand is the responsibility of all executives, not just those from HR.

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Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

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Blu Ivy Group

NOVEMBER 16, 2023

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. If you need help, don’t be afraid to ask.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. This blog offers a path through the four development stages of a holistic and Human-Centred EVP.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Blu Ivy Group

SEPTEMBER 19, 2022

What does this mean for your employer brand? Employees that leave can be terrific brand ambassadors for your company. Blog author: Manda Cuthbertson. Director, Employer Brand & Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. And at the heart of that storytelling lies the importance of consistent employer brand messaging.

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Blu Ivy Group

APRIL 24, 2024

Key Takeaways: Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture. Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives. More on Arbor Memorial: Arbor Memorial Inc.

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Blu Ivy Group

APRIL 11, 2024

In this blog, we will unpack the misconception of DEIB’s decline, address the growing calls from employees to invest in DEIB, and provide a strategic framework to strengthen DEIB efforts. Blog Authors: Melissa Kartick Consultant Blu Ivy Group Japneet Gill Director of Human Resources Blu Ivy Group Natasha Makovora Sr.

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Blu Ivy Group

MARCH 14, 2024

We’ve been reading the headlines and economic reports over the last few years and now is the time for organizations to refresh, relook, and invest in their employer brand strategy and recruitment marketing strategies. over the next two years, which amounts to an increase in 2% of current manufacturing employment levels.

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Blu Ivy Group

JULY 13, 2022

In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. More than ever before, jobseekers are expecting that potential employers make them feel connected and inspired at each step. They expect far more than just a time-for-money exchange.

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Blu Ivy Group

DECEMBER 14, 2023

” 1 Our consulting practice at Blu Ivy emphasizes the significance of a human-centric approach and helps to reframe the conversation from tactical business strategy into meaningful people-focused change initiatives. A robust employer brand serves as a beacon, signifying a steadfast commitment to leadership development.

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Blu Ivy Group

FEBRUARY 22, 2024

Listen to S01E03 – People First Cultures Wajax, an iconic Canadian company with a history spanning over 165 years, is at the forefront of an organizational transformation. Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. The stories these ambassadors tell about these experiences, internally and via social media, can boost employer brand reputation over time.

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Blu Ivy Group

APRIL 10, 2023

Conducting surveys and focus groups can help you gain insight into employee values, aspirations, and expectations. It’s also important to understand the external perceptions of your company and evaluate the competitive landscape so you can identify how to uniquely position your culture to attract talent.

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Blu Ivy Group

FEBRUARY 9, 2023

The iEQ9 helps individuals illuminate their greatest strengths and gifts ( or Essence) as well as how we might be getting in our own way when we fixate on Ego. Unlike some other personal development frameworks, the goal of the Integrative Enneagram is NOT to place you in a box or to provide you with a static personality type.

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Blu Ivy Group

APRIL 19, 2022

“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. Use Professional Culture Change Practices and Expertise.

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Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. Employer Brand managers will achieve long-term impact on the business if they use a prominent and consistent approach to EVP messaging. How does the employer brand show up when you reach out to interview them?

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Blu Ivy Group

JANUARY 12, 2024

Just as a personalized fitness plan addresses your unique needs, a tailored EVP enhances your employer brand, ensuring that every HR move contributes to the holistic well-being of your organizational health. Apply the same principle to your Employer Brand strategy.

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Zoho People

NOVEMBER 8, 2021

If you are among the many HR professionals struggling with this, then understanding and addressing some specific HCM pain points can help you devise a better overall people management strategy that benefits both your employees and the organization immensely. Fostering a high-performance work culture. Final thoughts.

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Blu Ivy Group

MAY 11, 2022

As we know, great employer brands don’t just have EVPs or Diversity Value Propositions. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and Employer Brand. And how do you verify they don’t harm the groups they aim to help?

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Blu Ivy Group

JANUARY 5, 2023

Part of our work at Blu Ivy Group in helping organizations define, develop, and implement Employer Brand strategies includes working with industry leaders to design and align their leadership journey. Can we develop differentiated leadership strategies and initiatives that help us attract and retain our diverse talent needs?

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Blu Ivy Group

NOVEMBER 17, 2022

I was also able to read this information about my new coworkers which helped me to feel like I knew them a bit before I even started, putting me at ease. Like most company orientations, we reviewed the company history, mission, vision, values, and core service offerings. Blog author: Fanta Selman. I was home. Blu Ivy Group.

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Blu Ivy Group

MARCH 8, 2022

You can then use this chart to help guide you in deciding how each communication initiative can be delivered most effectively. These tools allow employees to communicate in a real-time blogging format rather than using email. Robert Johnson, Director Employer Brand and Culture, Blu Ivy Group.

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Blu Ivy Group

JUNE 2, 2022

Blog Author: Stacy Parker. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.

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Blu Ivy Group

MARCH 28, 2023

This painful part of my personal growth process forced me to start asking these foundational questions and helped me onto a new leadership path. This new path helped me to understand that I am not my personality, I am not my strengths, and I am not achievements. It’s your Ego that helps to create your inauthentic branding.

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Blu Ivy Group

JUNE 24, 2021

A working parent applying for a marketing leadership role and an entry-level engineering candidate have very different needs and interests, so your employer branding should reflect that. . They want their employers to live out this purpose authentically and take accountability when they miss the mark. .

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Blu Ivy Group

MARCH 21, 2022

With talent shortages at an all-time high, it is no surprise that many organizations are placing considerable time and investment in their Employer Brand strategy. Businesses with strong Employer Brands are historically more successful than those without and are more attractive investment opportunities.

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Blu Ivy Group

SEPTEMBER 9, 2022

As an organization that prides itself on helping to build people-first cultures and world class employer brands, this is a topic that we wanted to address. Why acknowledging quiet quitting is essential for your employer brand. Blog author: Khadijah Plummer. Marketing & Content Manager.

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Blu Ivy Group

OCTOBER 1, 2022

Blog author: Khadijah Plummer. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.

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