Mapping Stakeholders to Simplify the B2B Sales Process
Lusha
OCTOBER 16, 2023
Selling to a business means selling to multiple people (an average of 6-10), and you have to prove to all of them that your solution is going to be a worthwhile expense. Put simply: it helps you identify and reach the people who contribute to the buying decision. Who should see a demo? What is a stakeholder map?
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