Experience ID and Customer Data Platforms: Accelerate your CX program through integration
Qualtrics HR
OCTOBER 22, 2021
A best-in-class CX program , powered by Qualtrics Experience ID, requires a steady stream of reliable customer data to hydrate the XM Directory. From there, CDPs take action to understand and improve the customer’s experience through platforms like Qualtrics. What is the Qualtrics XM Directory? How does this work in action?
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