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10 brand and marketing books to read this year

Qualtrics HR

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world. Purchase on Amazon here.

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Boost Your Brand: Write A Book

Forbes Coaches Council

A well-written book that has been well promoted is a great way to assist in growing a brand.

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6 Back-to-School Marketing Ideas For Your Small Business

Homebase

You only need a few free marketing tools and a handful of tried-and-tested ideas to engage back-to-school buyers and get them excited about your brand. A personal, immersive experience also allows you to set your business apart and encourages more on-the-spot bookings or purchases. Then share the recipes in a downloadable e-book.

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5 Hiring Strategies for Energy Industry Recruiting | ClearCompany

ClearCompany HRM

Define and Amplify Your Employer Brand Your employer brand shows candidates what your company is all about and what to expect as an employee. HR experts advise that employer branding is authentic and as true to the employee experience as possible. Get in touch to learn more about our AI and automation tools — book a demo.

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Book Review – Forging An Ironclad Brand: A Leader’s Guide

Workplace Psychology

I’m going to start this book review with a confession: I know nothing about branding. In fact, I initially thought branding was just another word for marketing and that branding was mostly or all fluff and no substance. In her own words, Pedersen summarizes how the book is structured: “The book divides in thirds.

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Leslie McIntyre Tavella of Culpeo HR: “Take the time to invest in your people”

Thrive Global

Meet with them quarterly, talk to them, make sure that they are happy, challenged, and in love with your brand. Leslie is a voracious reader and has read over 300 business books. When you were younger, was there a book that you read that inspired you to take action or changed your life? Take the time to invest in your people.

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EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

exaqueo

October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. That’s how we grow individually as employer brand practitioners and how we push our industry forward. It's not quite that.