Remove brand-consistency
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Mastering brand salience begins with brand consistency

Papirfly

What is brand salience? Brand salience is the multifaceted way in which your brand is thought of or noticed when a customer makes a purchase or a decision. Brand salience then refers to the degree of which you are maintaining your brand’s position with key moments of interaction. What creates brand salience?

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BOOsting brand consistency in your Halloween marketing

Papirfly

While Halloween is a thrilling time for marketers to get into the spooky spirit of the season to frighten and delight their customers, an ever-lurking fear lies behind every door in branding and marketing departments – how can our marketing stand out while not compromising brand identity?

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Mastering global brand consistency while empowering local markets – key insights from Rabobank’s strategy

Papirfly

Papirfly’s Brand Management Specialist Justin Diver was recently joined by Roel Smit Rabobank’s ‘Product Owner of Brand Portal’ for an insightful webinar “Elevating brand reputation globally while empowering local markets’. Webinar highlights and key insights 1.

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Is Workforce Redeployment an Alternative to Layoffs?

Intoo USA

An agile company consisting of employees with diverse skill sets, cross-department training and transparency around open positions can minimize the need to acquire outside talent. When hiring is done shortly after a layoff, there are additional costs to the brand. Can Redeployment Prevent Layoffs?

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Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? So what makes employees stay?

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Building A Strong Online Presence: The Power Of A Consistent And Authentic Personal Brand

Forbes Coaches Council

An authentic personal brand across online platforms can elevate your reputation, expand your reach and bolster your credibility. Here are action steps to achieve this.

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Why tone of voice and language are critical to a consistent brand

Papirfly

When it comes to building a strong, memorable brand, consistency is crucial.

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Create An Employee Onboarding Framework: Impress Your New Hires!

Speaker: Stan Triepels, Founder and CEO, ChiefOnboarding

Whether you are a brand new startup or an established company that has been in the corporate world for many years, improving your onboarding process is something that could make a dramatic difference to how your business will perform in the long term. For instance, what does pre-boarding consist of?

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How the Candidate Experience Is Your Competitive Advantage

Speaker: Kevin W. Grossman, TAS, HCS | Talent Board and the Candidate Experience (CandE) Awards President

Ensuring the delivery of consistent communication and feedback loops are critical in today’s competitive landscape. We see how improving these aspects positively impacts brand affinity, referrals, and the business bottom line every year.

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Using the Candidate Experience to Gain a Competitive Advantage

Speaker: Kevin W. Grossman, TAS, HCS | Talent Board and the Candidate Experience (CandE) Awards President

In today's competitive landscape, ensuring consistent communication and feedback loops is critical. Whatever the world looks like, Talent Board's candidate experience research shows that maintaining a quality candidate experience is difficult for companies large and small across industries year after year.