Mapping Stakeholders to Simplify the B2B Sales Process
Lusha
OCTOBER 16, 2023
To make complex sales smoother, you need to have a clear picture of who has what kind of influence and how to tailor your communication to each person – AKA, a stakeholder map. You might have one contact you’ve started a conversation with, but you need to know the extent of who all is involved to move things further.
Let's personalize your content