What happens when You have a Broken Company Story?
Babette Ten Haken - Human Capital & Industrial IoT
AUGUST 7, 2019
When you have a broken company story, your story seems to change on a daily basis. Then, it is difficult to remember the story you tell to colleagues, employees, vendors and clients. Because, your story continuously changes. You know you have a broken company story when: First, your story about the company differs from everyone else’s story; Next, your story focuses solely on the features and benefits of what you make; Then, partner and client experience and feedback conflicts with the story you
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