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BJ Fogg Explains the “Feather Principle”

Thrive Global

As the Founder and Director of Stanford’s Behavior Design Lab and the Behavioral Science Chair of Thrive’s Scientific Advisory Board, Fogg has spent many years studying the factors that impact human behavior.

Study 69
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Want to Stick to a New Habit? BJ Fogg Explains How to Find Your ‘Golden Behavior’

Thrive Global

In this short video, BJ Fogg, Founder and Director of Stanford’s Behavior Design Lab and Behavioral Science Chair of Thrive’s Scientific Advisory Board, explains why motivation matching is an essential element of habit formation.

How To 53
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Learn How You Can Reclaim Lost Habits With BJ Fogg

Thrive Global

“When our context and our environment changes, our habits also change,” says BJ Fogg, Founder and Director of Stanford’s Behavior Design Lab and Behavioral Science Chair of Thrive’s Scientific Advisory Board. That’s natural. That’s how behavior works.

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BJ Fogg Busts the Myth That Repetition is the Key to Habit Formation

Thrive Global

In this video, the Founder and Director of Stanford’s Behavior Design Lab and Behavioral Science Chair of Thrive’s Scientific Advisory Board explains that it’s actually emotions that help us build better habits. Guess what, that’s wrong!”

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BJ Fogg on How Simplicity Impacts Our Behavior

Thrive Global

In short: “The simpler the behavior, the more likely someone is to do that behavior,” says BJ Fogg, Founder and Director of Stanford’s Behavior Design Lab and Behavioral Science Chair of Thrive’s Scientific Advisory Board.

Study 53
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BJ Fogg Explains the Importance of Prompts When Changing Your Behavior?

Thrive Global

As the Founder and Director of Stanford’s Behavior Design Lab and Behavioral Science Chair of Thrive’s Scientific Advisory Board, Fogg understands that forming new habits requires reminders to solidify new behaviors. We’ve got to motivate people to do X, Y, and Z. These are also known as prompts.

How To 51
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People Want to Create Welcoming Workplace Cultures. But They Need Help Taking Action.

Thrive Global

Thriving Belonging offers science, storytelling, and dozens of science-backed Microsteps for all of us. And second, we’re all going to make mistakes. For others, they’re daily concerns, impacting everything from physical and mental health to finances, job opportunities, and access to basic services.