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5 Marketing Strategies to Promote Company Culture and Attract Top Talent

Bonusly

Recruitment is part Marketing, part HR/People Ops, and entirely about bringing in the best people to build a stronger company. When evaluating marketing strategies, however, it's not always clear what benefits the top talent is looking for or how to best communicate the great things about your company’s culture.

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5 Ways to Get More Candidates to Apply to Your Job

Employment Metrix

The good news is, you can get more candidates to apply to your posting by taking the following steps: 1. Tailor your hiring message – it actually makes sense to create separate webpages for experienced hires and have a dedicated page for entry-level talent. Having a hard time finding the “right” candidates for your available jobs?

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What’s the big difference between an independent contractor and an employee anyway?

The Employer Handbook

Sam spent 60 hours working on a project for your company last week, for which the business paid Sam $1,000. The company treated Sam as an independent contractor. If the company has misclassified Sam as an independent contract (rather than a non-exempt employee), it will owe Sam 20 hours of overtime at time-and-a-half.

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10 Proven Strategies for Finding a CEO’s Email Address

Lusha

Email finder tools find and verify email addresses and other contact information, allowing you to set your own parameters for details like a person’s name, job title, or company. Dig deep into a particular company website by using the following terms: site:companysite.com “Jane Smith” email. That looks like: Smith, Company X, CEO.

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How to Create a Company Page That Candidates Will Love

Linkedin Talent Blog

Employees have new priorities, companies have new processes, and cultures have evolved. Your Company Page on LinkedIn is still a key place for that engagement and is even more important now that virtual work is here to stay. Here are seven steps to a more modern Company Page and some examples we love.

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5 Mistakes That Undermine Employee Trust in an AI-Powered Workplace

Great Place to Work

The gap shows that top leaders and the frontlines are not on the same page about the use of AI in the workplace. The good news is that employees are very open to adopting AI. Here are some of the biggest traps your company must navigate to build trust in the coming AI-powered workplace: 1.

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50 creative intranet launch ideas

ThoughtFarmer

Include employees in early intranet discussions and learn how your new intranet software can help them. Idea #2: Encourage employees to participate in intranet research. Get employees to participate in card sorting and task testing activities for your new intranet. Enable personalized news delivery based on group membership.