23 market research thought leaders to follow on Twitter
Qualtrics HR
JULY 23, 2019
She’s the author of People Aren’t Robots: A practical guide to the psychology and technique of questionnaire design. He’s the author of several books including Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Honest Truth About Dishonesty: How We Lie to Everyone–Especially Ourselves. He has a Ph.D.
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