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In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

SMB leaders are working day and night to navigate the COVID-19 crisis. Successfully managing it requires the CFO and HR leader to make complex decisions quickly, without rushing into an uncoordinated response. Foremost among these decisions will be cost containment. The way organizations manage costs now will determine how well they perform during and after COVID-19.

The digital future will require a new set of skills, behaviors, and ways of working, but most organizations have not defined the critical competencies needed to compete in an age of disruption and do not have a process in place to assess digital readiness in their own people, a new Aon study finds. For HR leaders, the continuous state of disruption requires a new, more flexible approach to workforce planning and development.

New legislation regulating data use and privacy is on the horizon in many parts of the world and could have ramifications for companies leveraging AI in talent assessment and selection. Waiting until laws regarding AI are crystallized in the legal system will slow down your growth — and your future-readiness. Although we don’t know exactly what data privacy laws will look like in the future, we do understand the principles behind them.

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Recruiting in today’s world of tech-everything is a far cry from the way recruitment was done years before. On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.

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As a recruiter, staffing candidates correctly is a critical element of the process. Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Take a look around you at any given moment, and somebody is likely surfing the web on their phone. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last.

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As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Adopting an Employee Voice model empowers managers and teams to keep driving engagement and action. As teams continue this collaborative dialogue, they build both the muscle memory and the motivation to continue forward together. This exponentially hones their collective intelligence and expertise. Download the guide to learn how to launch an Employee Voice model!

COVID-19 has quickly transformed how people interact, transact, and do business. Download Gallagher’s COVID-19 Compliance Guidebook for important considerations and legal compliance issues surrounding employer-provided benefits during this global pandemic.

Download the Gallagher Better WorksSM Insights COVID-19 report for information, new survey results and resources to help you recognize opportunities, minimize risk and confidently navigate the challenging road ahead.

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Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

The impact of mobile on our everyday lives is astounding. With our increase in mobile usage and dependency, both individuals and organizations rely on mobile devices to communicate interact and get things done. Companies cannot afford to ignore the impact of mobile on attracting top talent to create a higher performing workforce.

Driving your strategy isn't a matter of moving your org chart around (i.e. restructuring); it involves shifting the way your employees and leaders think and collaborate—so you can harness the power of a startling and dramatic new way of doing business.

Leaders who practice 'active listening' across the organization will tap into a wealth of actionable insight that would otherwise be difficult to access. Enabling and encouraging people to communicate inclusively and transparently helps to cultivate a 'listening culture'.