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The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

This paper explores the importance and background of remote employee engagement with the purpose of identifying solutions to encourage and maintain engagement.

When a Speak Up culture exists, employees across all levels of the organization feel empowered and eager to share their ideas, opinions and expertise. Employees trust not only that they are safe to contribute, but that their input is welcomed, valued and can affect positive change. Sustaining this culture requires an ongoing dialogue with mutual respect and curiosity to find common ground and opportunities for collaboration across all levels of an organization.

As the Fourth Industrial Revolution unites the digital and physical worlds to offer entirely new ways to gather and use information, it will require a new approach from leadership to build the workforce for the digital age. AI is both disrupting and transforming everything about workforce management. For HR leaders, that means changing the types of skills and competencies companies need, changing the way existing employees do their jobs, and altering the recruiting landscape.

Attracting external talent with the skills you’ll need in the future comes at a premium. There are the hard costs of recruiting, assessing, hiring, and onboarding, and the soft costs of time spent learning organizational culture and ways of working. These costs go up even more in a tight job market where top talent is in short supply. Developing internal talent, on the other hand, costs significantly less — and comes with numerous additional benefits.

The federal FMLA requires employers to provide job-protected, unpaid leave for qualifying reasons. While complying with the requirements can be challenging, it is essential to avoid penalties. This guide outlines a step-wise approach to getting it right.

With the DOL's final overtime rule effective January 1, 2020, employers should review both existing FLSA rules and the new requirements and implement any necessary changes to comply. Read this white paper for five things every employer needs to know.

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Recognition and rewards are an integral part of your company’s employee experience. So, it’s critical to get a platform that fits your company culture on the first try. Kazoo has put this guide together to simplify the process of researching, finding, and choosing an employee experience platform that works for your specific company needs. Download this guide to compare vendors and must-ask questions on: The business value & ROI.

The landscape of HR is shifting from everyday HR functions to strategic HR initiatives like recruiting, people & labor cost management and more. To gauge the present and future of HR, Paycor interviewed more than 500 leaders of medium and small businesses. In this trends report you’ll learn: Where the best HR & business leaders plan to invest the most money.

Given that we all know there’s no such thing as a job for life anymore, and the fact that millennials are particularly likely to switch jobs, is there still any need for specialist outplacement support?

No one likes to feel alone - which is why the secret to employee engagement is building successful teams. Paycor surveyed more than 1,000 HR and finance leaders of medium & small businesses and found that only 31% said the teams they’ve built are, in fact, effective. Why the disconnect? The truth is, there’s too much emphasis on trying to create teams comprised solely of high performers.

As the constraints on those in talent acquisition only become tighter, many organizations are leveraging artificial intelligence to help battle the bulge of long req lists to fill. As with integration of any new technology, this process comes with meteoric triumph - as well as unique challenges that call into question the very fiber of talent acquisition.

Lately, talent acquisition has had us all sitting at the edge of our seats. What will happen with job growth as a rumored recession potentially draws near? Will salaries continue to climb due to roles impacted by the talent gap? And speaking of the talent gap, as more roles require knowledge in emerging technologies, how will that play out as we move forward with a historically low unemployment rate?

Ever reach out to ideal candidates and then never hear back? We thought so. The majority, if not all, of your candidates are gainfully employed and have multiple job options coming their way. What’s the best way to connect with them in order to not only get a response, but cultivate a relationship? BountyJobs spoke with a top sourcing pro to get her top 5 tips for breaking candidate silence.