Resources

Debunk the Four Myths in Reskilling & Upskilling

The future of work and the underlying global reskill­ing challenge were among the hottest topics discussed at the World Economic Forum at Davos in 2019. The discussion addressed the emerging skills gaps arising from greater use of artificial intel­ligence (AI) and automation. With the unprecedented speed of change and uncertainty technology is causing, more and more organiza­tions and chief learning officers are strategizing to deal with this new challenge as a business imperative and competitive advantage. In this article, I want to zoom in on and debunk some related myths, so organizations will intentionally include and engage diverse talent, while putting together a blueprint and roadmap for reskilling and upskilling efforts.

Elevating Today’s Workforce to Meet Tomorrow’s Challenge

The challenge: Technology and automation are redefining the enterprise, the workforce, and how work gets done. How can corporate America prepare for and respond to these unprecedented shifts, and ensure women and people of color are not falling behind? The approach: The challenge requires corporate America to embrace a growth mindset and cultivate an inclusive and learning culture; offer an ecosystem with upskilling and reskilling opportunities, and resources for next-generation talent; and leverage digitization and automation to maximize the full potential of an innovative workforce. The impact: Digital transformation mandates lifelong learning as a strategic and growth imperative for corporate America.

Leading the VUCA World with Empathy, Humility & Inclusivity

The world is in crisis. The United States is in crisis. Amid the coronavi­rus pandemic, we have wit­nessed racial violence, racist threats, and hate crimes toward black people and other minority communities in America. The global public health pandemic, coupled with social in­justice, has swept the world, making an unprecedented impact on every aspect of human life. This crisis is just the latest example of the VUCA (volatility, uncertainty, complexity, ambiguity) world we are living in—a world that has presented us with the 911 terrorist attacks, the 2008 eco­nomic crisis, the 2020 COVID-19 pandemic, and ongoing systemic injustice. Are we prepared to live and cope with this unparalleled turmoil over the long run? How can we lead the VUCA world in the 21st century?

Embrace Design Thinking to Advance Diversity, Equity & Inclusion

Thinking like a designer can help us transform and advance DEI efforts by being more strategic and human-centric. Design thinking reflects the signature traits of cultivating systemic and growth mindsets, being problem-oriented, and seeking out-of-box solu­tions and innovative breakthroughs. It can offer us a useful tool to grapple with speedy change and complex problems and can propel our workforce to outperform the com­petition in the future.

Advancing Diversity, Equity, Inclusion Systemically in Today’s Workplace

The challenge: Corporate America has been struggling to achieve sustainable progress in diversity, equity, inclusion (DEI) at the workplace for decades. The approach: Adopt futuristic thinking, growth mindset, innovative approaches, a DEI ecosystem, and agility to well-position today’s workforce for new challenges in the digital era. The impact: DEI transformation contributes to outperforming the competition and propelling business success in the disruptive digital world.

Marketing Ops: The New Revenue Hero

ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Catch Them If You Can: The Passive Candidates Edition

ZoomInfo

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

The High Cost of a Bad Hire

ZoomInfo

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

The Ultimate Marketing Efficiency Checklist

ZoomInfo

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

HR in the Time of Coronavirus

The coronavirus outbreak has forced almost every business, in every corner of the world, to adapt and improve their procedures immediately. From remote working to paid sick leave and redundancies, there’s a lot to consider.

Measuring the Business Impact of Your Internal Communication Program

By measuring internal communication using the organization’s strategic business goals, internal communication teams can demonstrate the powerful value they add in helping to move a company forward.

25 Employee Engagement and Retention Ideas and Activities

In this eBook, you’ll find 25 practical ideas to help you increase employee engagement in the workplace and drive productivity.

A Guide to Improve Employee Engagement

This eBook discusses employee engagement and provides a guide to help implement the right strategies to improve employee engagement.

ABCs of Data Normalization for B2B Marketers

ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The 2019 Technographic Data Report for B2B Sales Organizations

ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Time-Saving Power of Intent Data for Sales

ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How ZoomInfo Enhances Your Database Management Strategy

ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.