The 5 Stages of Account-Based Marketing — and How to Win Them All


The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, and higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. In this eBook, we’ll walk you through leveraging strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect.

16 Go-to-Market Plays for Your Entire Sales Funnel


Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

The Ultimate Guide to Executive Recruiting


It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Gallagher Better Works Insights: Data and Insights to Build a Stronger Organization

Future-proof your organizational and business success with the right talent and policies. The latest issue of Gallagher Better Works (SM) Insights explores solutions to current employer challenges surrounding workforce shortages and trending leadership pain points.

A Look at Employee Training Two Years into a Global Pandemic

For millions of Americans, employment today looks different than it did prior to the pandemic. Discover why safety training is ideal for an off-site setting and the topics to keep in mind while tailoring your program to an evolving workplace.

Global Guide to Hiring Digital Nomads


The Future of Remote Work is Mobile. The ability to work while exploring the world has gone from a dream to a reality. Digital nomads are increasing in numbers — and are set to rise even more post-pandemic. This growing workforce offers companies new opportunities to expand their global teams by hiring motivated, tech-savvy talent. In this guide, you’ll discover the key factors to consider before hiring digital nomads, as well as recommended locations that offer tailored visa programs.

The Future of HR Compliance: 10 Ways to Minimize Risk

The future of HR compliance is being shaped by workers’ post-pandemic expectations and a patchwork of complex state and local laws. From pay transparency to data security and “ban the box” momentum, discover the top 10 compliance trends that will shape the way we do business in the decade to come. Minimize your risk and stay ahead of the curve. Get Paycor’s guide today!

The New Employee Onboarding Checklist for 2022

Get your onboarding checklist ready for the new era of work, and ensure that every new hire's onboarding goes without a hitch. The first step toward successfully engaging and retaining new employees is creating a thorough new employee onboarding checklist. What is an employee onboarding checklist? What to include in your new hire onboarding checklist.

The Essential Role of Ergonomics in Workplace Wellness and Employee Retention

Research on remote work, the return to the workplace, and the ergonomic support needed in both places reveals changes to worker expectations. This white paper captures key insights from a 2021 survey conducted by Ragan’s Workplace Wellness Insider, in collaboration with Ergotron. Learn about surveyed workers’: Preferred work arrangements. Amount of time spent sitting.

Attract Top Talent with 2022's Global Workforce Trends Report


Preparing for the unexpected and pivoting at a moment’s notice were valuable lessons many global companies learned in 2020 and 2021. As we move through 2022, companies are eager to retain a competitive advantage and continue on the path of success and adaptability. Now, retention, work-life balance, and global team engagement will be top-of-mind for company leaders.

How to Write OKRs: 45 Effective Examples

Discover how to align everyday employee priorities with company goals. Many companies are embracing objectives and key results (OKRs) as the best practice for committing to goals and following through. Objectives are outcomes that reflect current company priorities. Each employee should write OKRs that roll up to larger company goals. Show employees how they contribute to the larger mission.

12 Plays to Kickstart Your Recruitment Process


Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

The Power of Conversation Intelligence


Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

12 Tips for Selling to the C-Suite


Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

2022: The State of Employee Onboarding in the US

Here is 2022's "The State of Employee Onboarding in the US,” a report that we've compiled after meticulously surveying more than 400+ directors, C-suite, VP/SVP/ EVPs from the US. Here's an overview of what you'll be learn from the report: The Hiring Landscape of 2022: An Industry-Wise Approach. The Current State of Employee Onboarding and Why it Matters.

The Evolving Office: Empower Employees to Work Vibrantly in 2022

The COVID-19 pandemic has had a tremendous impact on employee well-being, work-life balance and overall company culture. To better understand how work has changed for office workers, 1,000 employees in the U.S. were surveyed to explore the effect of remote and hybrid work on employee wellness, engagement, and productivity. With critical insights for employees and business leaders, The Evolving Office eBook provides insights to support office worker well-being and build strong company cultures.

Corporate Tell-All: International Expansion Horror Stories


International growth can be an exciting time—but also one rife with horror stories, waiting to keep you up at night. Behind the rose-tinted view of global expansion there are more ghastly tales, many involving a multitude of country-specific laws and regulations. Fail to abide, and you’re risking drawn-out litigation processes, high penalties and monetary costs, permanent reputational damage, and even jail time.

Soft Skills, Hard Benefits: Assessing the Key Predictors of Successful Hires

The workplace continues to evolve and hiring managers are looking for candidates with more than just the basic core competencies to get the job done. They’re looking for personal qualities and a can-do attitude that make someone a good employee and compatible to work with. In short, they’re looking for candidates with the right mix of hard skills and soft skills.