Resources

How ZoomInfo Enhances Your ABM Strategy

ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Data-Driven Marketing 101

ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Best Practices for Marketing Database Cleanse

ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Best Practices for Accelerating the Sales Process

ZoomInfo

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

9 Ways to Manage Costs and Prepare for Future Growth

SMB leaders are working day and night to navigate the COVID-19 crisis. Successfully managing it requires the CFO and HR leader to make complex decisions quickly, without rushing into an uncoordinated response. Foremost among these decisions will be cost containment. The way organizations manage costs now will determine how well they perform during and after COVID-19. Download our guide and start preparing for the future today.

Emerging Regulations in the Age of AI

New legislation regulating data use and privacy is on the horizon in many parts of the world and could have ramifications for companies leveraging AI in talent assessment and selection. Waiting until laws regarding AI are crystallized in the legal system will slow down your growth — and your future-readiness. Although we don’t know exactly what data privacy laws will look like in the future, we do understand the principles behind them. Download this eBook to learn how your organization can benefit from the use of AI in talent processes while staying on the right side of legal and ethical considerations.

The Recruiting Crossword Puzzle

ZoomInfo

Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

The ABC’s of Recruiting for Gen Z

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Take a look around you at any given moment, and somebody is likely surfing the web on their phone. In 2020, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

How ZoomInfo Solves Recruiting Pain Points

ZoomInfo

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

The 2020 Data Intelligence Glossary for Recruiting and HR Professionals

ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Why B2B Contact and Account Data Management Is Critical to Your ROI

ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

2020 Database Strategies and Contact Acquisition Survey Report

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As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Best Practices for a Marketing Database Cleanse

ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Cold Calling Tips and Tricks

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Small Business Compensation Trends for 2018

We’ve developed a special edition of PayScale’s 2018 Compensation Best Practices Report (CBPR) specifically for small businesses. It covers everything from base and variable pay practices to competitive jobs, retention concerns and mergers & acquisitions.

Small Business Guide to Comp Benchmarking

To compete in today’s market, you must know what the market pays for certain skills so you can develop fair and competitive offers. Understanding the market, then determining guidelines for pay isn’t just a nice to have for today’s talent, it’s a must have.

Compensation 101: A Beginner's Guide to Compensation Management

In a tight labor market it’s critical that you get compensation right. That’s why we created the ebook, Compensation 101: A Beginner's Guide to Compensation Management.

How to Overcome the Pain Points of Your CRM

ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.