Bridging the Gap: Strategies to Boost and Evaluate Your DEI Initiatives

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Those who have firsthand experience with your work environment may be the best people to help bridge the gap between your organization and future DEIB initiatives. Like never before, we're seeing companies turn to voluntary, employee-led groups to ensure these initiatives are met while supporting the goals of the organization and increasing employee retention.

Join Cassandra Binkley, DEI Leader and HR Strategist, for actionable strategies to evaluate your current DEI efforts, plus a review of best practices.

Learning objectives:

Understand the definition of affinity groups (ERG and BRG) and advisory councils
How to bridge the gap between BRGs and your organization’s business goals
How to measure success

June 8th, 2023 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

This program has been approved for 1 (HR (General)) recertification credit hour toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HR Certification Institute®.

The use of this official seal confirms that this Activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

Human Resources Today is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Cassandra Binkley, SHRM-CP, PHR - DEI Leader and Sr. Manager of Community, Engagement & Philanthropy at Bob Evans Farms, Inc.

With more than 20 years of robust HR experience across various industries, Cassandra Binkley knows what it takes to create and implement people-focused solutions that align with business objectives and maintain the team's best interests. Her proactive approach to consulting management, strategic insights into inclusive work cultures, and dynamic advocacy for the development of leaders are why she was named one of Columbus Business First’s “20 People to Know in HR” (2014). Cassandra is not simply an HR manager and specialist, but a bridge-builder, change agent, and trusted advisor to employee prospects, team leaders, and C-suite-level executives in both corporate and nonprofit settings.

Binkely currently works as Sr. Manager, Community, Engagement & Philanthropy at Bob Evans Farms, a role that drives the strategy, management, and execution of employee and community philanthropy-related initiatives. She develops and manages related budget items and oversees giving campaigns, volunteerism, in-kind product donations, and donor relations. This role has an additional positive impact on the employee experience and community at large, covering all company locations while infusing the corporate DEI strategy in all work.

Human Resources Today

Bridging the Gap: Strategies to Boost and Evaluate Your DEI Initiatives

with Cassandra Binkley, SHRM-CP, PHR - DEI Leader and Sr. Manager of Community, Engagement & Philanthropy at Bob Evans Farms, Inc.

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Cassandra Binkley, SHRM-CP, PHR - DEI Leader and Sr. Manager of Community, Engagement & Philanthropy at Bob Evans Farms, Inc.