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Why Knowledge Management Didn’t Save General Motors: Addressing Complex Issues By Convening Conversation

Conversation Matters

GM was brought down by a flawed strategy, but an organization’s strategy is clearly a product of the knowledge that exists within its walls. The knowledge existed within GM to develop a more competitive strategy. The conference organizers said, “We are having a meeting to develop a knowledge strategy.

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Leveraging Collective Knowledge: NASA’s Constellation Program

Conversation Matters

They experienced the sad recognition that much of the knowledge about how to build the Saturn V rocket that took the astronauts to the moon, had retired along with the engineers who had been encouraged to take early retirement. David Delong wrote about NASA' loss in Lost Knowledge , Oxford Press 2004. Joint Sensemaking.