How TruGreen grew its talent strategy to meet a 500% increase in hiring demand
HRExecutive
APRIL 26, 2023
When Rebecca Schoepfer joined TruGreen , the nation’s largest lawn-servicing company, in 2021 as CHRO, the organization had no defined employer brand. You start to see turnover rise because if you don’t feel a connection—which is typically to other people as much as it is to the broader business—you’re going to move on.
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