Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. One brand.

7 Predictions About the Future of Employer Branding

ClearCompany HRM

The misappropriation of employer branding responsibility has 41% professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process.

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Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Employer Branding

The Link Between Employer Branding and Employee Engagement

ClearCompany HRM

Employers have lots of concepts to juggle. Time-to-fill, return on investment, employer branding, turnover, engagement. Employee Engagement Employer Branding

Managing to Your Employer Brand Promise

ClearCompany HRM

The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Employer Branding

Emphasising Employer Brand

HRO Today

Initiatives like these provide continued employment to staff during a time of uncertainty when business is down, and offer a sense of meaning for those involved. Even if they’re not hiring immediately, activities like these will definitely build brand value for the employer.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. The post Technology Is Part of Your Employment Brand – Friday Distraction appeared first on hr bartender.

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

How will COVID-19 impact your employer brand?

Papirfly

As companies worldwide juggle a growing list of priorities and concerns in the face of COVID-19, it’s possible for the significance of your employer brand to fly under the radar. Employer Brand

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Managing Employer Brand During the COVID-19 Outbreak

SHRM Resources

The COVID-19 pandemic has highlighted the critical importance of employer brand during a crisis, but there is no playbook for this unprecedented time. Communication Employment Branding Talent Acquisition Communication

Employer Branding vs. Recruitment Marketing

Employment Metrix

Employer Branding and Recruitment Marketing are no longer just a term being thrown around among HR professionals. Recruitment Marketing is the process of actually promoting a company’s Employer Brand. A good company with big goals and Employer Brand will be a success.

The Employer Branding Roadshow

NextWave Hire

Employer branding to some is old hat. Employer branding may even be that much harder because it’s not quite as commonplace as something like “let’s get a new marketing automation suite.”. Good luck, and send your employer roadshow slide deck to Phil@nextwavehire.com.

Employer Branding Measurement and How It Can Maximize Your ROI

Blu Ivy Group

When we talk to organizations about the challenges they’re facing and where they’re at with employer branding measurement, we see the same issue come up, time and again: they don’t know how to measure employer brand ROI. The Blu Ivy Employer Brand Dashboard.

Who Really Cares About Employer Branding?

China Gorman

The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. There is a perceived lack of ownership for the discipline of employer branding.

#WorkTrends HR + Marketing: Employer Brand Superteam

TalentCulture - Recruiting

The post #WorkTrends HR + Marketing: Employer Brand Superteam appeared first on TalentCulture. featured #worktrendsrecap #WorkTrends candidate experience employee experience employer brand hiring HR Marketing recruiting Workplace CultureMeghan M.

How will COVID-19 impact your employer brand?

Papirfly

As companies worldwide juggle a growing list of priorities and concerns in the face of COVID-19, it’s possible for the significance of your employer brand to fly under the radar. Employer Brand

Employer Branding: Harness the Power of Your Story

Blu Ivy Group

Storytelling is a major component of employer branding, and probably my favourite component. Call on your Employer Branding Superteam. HubSpot is just one company showing us that it can be done in a way that’s engaging and on brand.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Employer Branding Recruiting employer branding recruitment

Addressing Employee Health and Safety Through Your Employer Brand

Hireology

In this blog post, we’ve outlined some key steps you can take to update your employer brand and run a streamlined hiring process with limited direct contact. .

EBrandCon 2020 Virtual: Gain Employer Brand Expertise from Your Home

exaqueo

Last year, we had fun exploring San Diego and learning from fellow employer brand professionals EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years.

Hiring Process Hurting Your Employer Brand?

ExactHire HR Trends

Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand.

In Employer Branding, Words Matter.

exaqueo

When it comes to our organization’s employer brand, the words we choose matter. As a logophile (a lover of words), a self-proclaimed member of the grammar police, and an employer brand strategist, I believe every word we select, write, and say about an employment experience matters.

Introducing Our Employer Branding and Engagement Professional Certification!

Blu Ivy Group

Looking for a way to support your people, your organization, and upgrade your skills in employer branding and employee engagement? We are thrilled to announce the launch of our Employer Branding and Engagement Professional Certification (EBEP)! “We Employer Branding

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

Employer Branding Now

China Gorman

Universum , the global employer branding and market research organization, recently published a new report on the state of employer branding practices. If you’re unclear about what employer branding is, this report is for you.

What to Do When Your Employer Brand Goes Bump in the Night

ClearCompany HRM

From ghouls and ghosts and long-leggedy crawlers , one of the scariest things that could go bump in the night is definitely your employer brand. How can you shift your employer brand from trick to treat?

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers?

What is Employer Branding and Why Does It Matter

Quantum Workplace

Your employer brand can make or break your recruitment and retention of top talent. That’s where your employer branding strategy comes in. In this blog, we will cover: What employer branding is. Why employer branding is important.

Preserving your employer brand when recruiting and onboarding remotely

Papirfly

A strong employer brand is an incredibly powerful tool that takes years to build and a lifetime to maintain. Ensuring your brand’s unique Employer Value Proposition is communicated effectively can be difficult at the best of times, let alone amid a worldwide pandemic.

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

Exemplary Employer Brands

HRO Today

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs. Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn.

Why Your Employer Brand Matters More Than Ever Before

Cornerstone On Demand

You've likely heard that an employer brand can give your company the competitive edge it needs to attract and hire the best talent. But is this "employer brand" trend just another buzzword, or does it actually provide business value

How to Build an Employer Brand from the Inside Out

Vignette Agency

Not only is the job market tight, but people have higher expectations from their employers and a megaphone to share the good and bad of what it is like to work at your organization. Start from within, engaging your employees so they support the employer brand, from the inside out.

The Rise of Employer Brands on Tik Tok

Blu Ivy Group

Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. Why is Tik Tok Interesting for Employer Brands to Consider? Employer Branding

The Link Between Employer Brand and Workplace Culture

Blu Ivy Group

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. What is an Employer Brand? Whether you actively manage your employer brand or not, all organizations have one.

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. I am often amazed at the lack of understanding of what employer branding is.

6 Ways to Turn Rejected Candidates into Employer Brand Ambassadors

TalentLyft

Rejecting candidates in a thoughtful manner is not just a decent thing to do - it can also boost your employer brand. Don’t miss the opportunity to turn them into eager employer brand ambassadors!

#WorkTrends: Great Expectations: Living Your Employer Brand

TalentCulture - Recruiting

Nowhere is that more crucial than in the sphere of employer brands. We’re in an era now where companies don’t have full control over their brand: no matter how they present or package it, the outside world may have a wholly different take that outweighs the best intentions.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand