Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. One brand.

7 Predictions About the Future of Employer Branding

ClearCompany HRM

The misappropriation of employer branding responsibility has 41% professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process.

Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Employer Branding

The Link Between Employer Branding and Employee Engagement

ClearCompany HRM

Employers have lots of concepts to juggle. Time-to-fill, return on investment, employer branding, turnover, engagement. Employee Engagement Employer Branding

The New Recruiting Mindset: Stay Competitive in a Changing Talent Landscape

Managing to Your Employer Brand Promise

ClearCompany HRM

The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Employer Branding

What Does Your Employer Brand Look Like?

ClearCompany HRM

You are exposed to a multitude of brands every single day, whether they be the billboards you pass on your way to work, the ads and posts you see all over Facebook or your favorite social media site.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. The post Technology Is Part of Your Employment Brand – Friday Distraction appeared first on hr bartender.

In Employer Branding, Words Matter.

exaqueo

When it comes to our organization’s employer brand, the words we choose matter. As a logophile (a lover of words), a self-proclaimed member of the grammar police, and an employer brand strategist, I believe every word we select, write, and say about an employment experience matters.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer Branding Measurement and How It Can Maximize Your ROI

Blu Ivy Group

When we talk to organizations about the challenges they’re facing and where they’re at with employer branding measurement, we see the same issue come up, time and again: they don’t know how to measure employer brand ROI. The Blu Ivy Employer Brand Dashboard.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Employer Branding Recruiting employer branding recruitment

Translating your global employer brand to local markets

Papirfly

Your global employer brand is the core of how you attract, recruit and retain the very best talent worldwide. Employer BrandIt is the messages, values and visions that inform your target audience why they would want to work for you over your competitors.

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

Who Really Cares About Employer Branding?

China Gorman

The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. There is a perceived lack of ownership for the discipline of employer branding.

Amp Up Your Employment Brand Like Domino's.Or Maybe Not.

The HR Capitalist

When it comes to attracting candidates to your employment brand, purpose matters. Watch the following video (email subscribers click through if you don't see the player below) and we'll break it down afterwords: Amp up your employment brand like Domino's.

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Exemplary Employer Brands

HRO Today

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs. Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn.

BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand.

The HR Capitalist

It's fitting that I waited until the 4th post in a 5-post series on recruiting and culture to talk about Employment Branding. . But the position of your employment brand is not the most important thing when it comes to linking your recruiting practices with your culture.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers?

How the Candidate Experience Influences Your Employer Brand

Hubert

Experience sharing can not only impact your brand, but bad reviews in fact also kill businesses every single day. It's where people come in close contact with you as a brand and get a personal, first-hand feel for how you really treat people.

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

Hiring Process Hurting Your Employer Brand?

ExactHire HR Trends

Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand.

What to Do When Your Employer Brand Goes Bump in the Night

ClearCompany HRM

From ghouls and ghosts and long-leggedy crawlers , one of the scariest things that could go bump in the night is definitely your employer brand. How can you shift your employer brand from trick to treat?

Employer Branding Now

China Gorman

Universum , the global employer branding and market research organization, recently published a new report on the state of employer branding practices. If you’re unclear about what employer branding is, this report is for you.

Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

How to Build an Employer Brand from the Inside Out

Vignette Agency

Not only is the job market tight, but people have higher expectations from their employers and a megaphone to share the good and bad of what it is like to work at your organization. Start from within, engaging your employees so they support the employer brand, from the inside out.

9 Ways to Boost Your Employer Brand

Great Place to Work

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Employer Branding Employers Culture employer branding employers

4 ways to build an attractive employer brand

Teamtailor

Now that candidates have more power than ever before, your employer brand needs to be as strong as possible. According to a 2019 report by Employer Branding Insights, 95% of candidates admitted that a company’s reputation is important to them.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

4 ways to build an attractive employer brand

Teamtailor

Now that candidates have more power than ever before, your employer brand needs to be as strong as possible. According to a 2019 report by Employer Branding Insights, 95% of candidates admitted that a company’s reputation is important to them.