Managing to Your Employer Brand Promise

ClearCompany HRM

The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Employer Branding

Propaganda, Culture & Employer Brand

NoExcusesHR

Step Two Build a comprehensive employer brand strategy to immediately begin using your employees as both retention and talent attraction tools. HealthcareHR ashhra corporate culture culture employer brand healthcare HR leadership propaganda rpo talent turnover

Trending Sources

Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Employer Branding

Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. One brand.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

In this webinar, recruitment evangelist, Iain Hamilton, shares how he uses employer branding content to create experience funnels. Attracting a continual flow of suitable candidates towards your business is one of the most challenging topics for talent acquisition leaders.

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

7 Habits of successful Employer Brand Managers

Papirfly

In today's talent war you need to have a strong employer brand and your candidate experience must be on point. Employer brand managers play a crucial role in building and protecting your brand and reputation as a workplace. Employer Branding

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

4 Ways to Improve Your Employer Brand

Criteria's Employee Testing

In today’s talent driven job-market, companies aren’t just selling goods and services, they’re selling their brand to potential job candidates. In order to attract the best and brightest, you have to stand out.

Employer Branding: The No-Fluff Culture Conversation

Speaker: Kirsten Davidson, Senior Partner, Employer Branding, Employera

If you feel like you’re banging your head against the wall driving your culture and employer brand efforts forward, you’re not alone.

The Link Between Employer Branding and Employee Engagement

ClearCompany HRM

Employers have lots of concepts to juggle. Time-to-fill, return on investment, employer branding, turnover, engagement. Employee Engagement Employer Branding

7 Employer branding metrics you should be using

Papirfly

With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand.

13 Tools everyone should be using for employer branding

Papirfly

Your employer brand - your reputation as a place to work - should be a key ingredient in your talent attraction strategy. Not only does it help attract the best talent, making you stand out from your competitors, but a good employer brand is also key for employee retention.

Employer Brand Vs. Consumer Brand: What’s The Difference?

SuccessFactors

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The case for employer branding.

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of US Strategy, Omobono

Meanwhile, research shows that those who create a thriving culture and establish an authentic employer brand have a significant advantage over organizations who don’t. Globalization. Digital Transformation. Increased competition. New skillset requirements.

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

How to Create Your Employer Brand Recipe

Ceridian

In today’s world of work, every business needs a compelling employer brand. A great employer brand is an organization’s gateway to top talent. Whether it’s a small local business with a big future or a Fortune 500 company with a massive global footprint, an employer brand helps an organization define who they are, their values, and what they can offer to prospective candidates. Culture Drives Employer Brand.

The 3 Biggest Employer Brand Challenges YOU Face Today [Survey]

Papirfly

A strong Employer Brand has become essential for any company that wants to stay competitive in a talent-driven job market today. Phil's Blog Employer Branding

Three Signs your Employer Brand isn’t being applied consistently

Papirfly

Having a clear and defined employer brand certainly benefits your organisation. A strong employer brand will make you stand out and give potential employees a compelling reason to join you rather than your competitor as well as increase employee retention rates.

Creating the Ideal Candidate Experience

APPLICANT JOURNEY INTRODUCTION The hiring process can be very stressful for applicants as well as employers. Employers invest a considerable. Yet far too many employers still ignore the recruiting fundamentals. experience with an employer said they would.

Here’s How to Enhance Your Employer Branding Through Recruitment

HR Gazette

Employer Branding. A big part of your employer branding lies within your recruitment process and the experience it creates for your job candidates. So, what you do to shape a recruiting experience that can actually benefit your employer brand?

What Does Your Employer Brand Look Like?

ClearCompany HRM

You are exposed to a multitude of brands every single day, whether they be the billboards you pass on your way to work, the ads and posts you see all over Facebook or your favorite social media site.

8 tips for powerful employer branding content

Papirfly

Achieve this by creating amazing employer branding content. employer brand activationCandidates want to know what to expect from a new role, your company culture and colleagues. You need to paint a very clear picture and communicate your messages in an authentic manner.

Employer Branding Strategy: How to Avoid a “Faux Pas”?

EmployeeConnect

Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption.

13 Signs of Inefficient Recruiting

will have with your brand. support team will get a beautiful, fully-branded career page up and running on your site in. Not long ago, job seekers were at the mercy of employers. time of applications within Newton’s employer database! employers, and interview feedback.

5 Shockingly Simple Ways To Build Your Employer Brand

SuccessFactors

Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?

Strengthen the link between employer branding and EVP

Papirfly

As the labour market continues to be competitive and talent-driven, companies need a compelling Employer Value Proposition (EVP) to build a powerful Employer Brand. Employer Branding

Time for a change: Auditing employer branding

Papirfly

Employer branding is more than just a popular catchword – it’s become essential in attracting the best talent to your organisation. The creation of a positive employer brand requires focus and on-going commitment from everyone within the business. Employer Branding

Employer Branding: It all starts with company core values

Papirfly

In an increasingly competitive, talent-driven job market a strong Employer Brand (EB) is the key to success. Your company core values do not only determine how consumers view you as a brand but also how potential and current employees view you as an employer.

Building Your Employer Brand

Workbright

To attract the best job candidates and to retain your top employees, you need to build your employer brand. Employer branding is your company’s reputation in the eyes of the people who want to work for you. Building a positive employer brand is a long-term project.

How to Sell the Need For Employer Branding

TLNT: The Business of HR

You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board it’s difficult to know where to start. Advertising & Marketing Branding Strategic HR Talent Acquisition employer branding Feature

Hiring Process Hurting Your Employer Brand?

ExactHire HR Trends

Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand.

[Infographic] Employer Branding – Should You Treat Employees Like Customers?

Get Hppy

One way to achieve this is through better employer branding – essentially treating your employees and potential employees more like customers. Can employer branding really help? Here’s the other thing to keep in mind with employer branding.

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.

Corporate Social Good Reaches Beyond Employer Brand

Workology

This article is part of a series on the strategic impact corporate social good and social responsibility has on employers. HR corporate social good corporate social responsibility employer brand employer branding employment branding social goodSubscribe to our RSS feed to catch the next series installment. Most people. Workology is the art and science of work, HR and recruitment. Join the resource revolution.