Blu Ivy Group

FEBRUARY 15, 2024

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

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Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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Blu Ivy Group

AUGUST 12, 2021

Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company. If you have employees, you have an employer brand –?even 5 Key Employer Branding Tips for Startups . Don’t skip the basics.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Employer Brand Content Marketing 101.

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Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. The employer brand is the responsibility of all executives, not just those from HR.

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Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

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Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

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Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. If you need help, don’t be afraid to ask.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Experiential designers and narrators will become key roles in employer brand in the near future. .

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Blu Ivy Group

NOVEMBER 16, 2023

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand.

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Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Top employers of choice know the impact of balancing people, performance, profit, and pride.

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Blu Ivy Group

SEPTEMBER 19, 2022

What does this mean for your employer brand? Employees that leave can be terrific brand ambassadors for your company. Director, Employer Brand & Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Blu Ivy Group.

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Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. And at the heart of that storytelling lies the importance of consistent employer brand messaging.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

JULY 13, 2022

In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. More than ever before, jobseekers are expecting that potential employers make them feel connected and inspired at each step. They expect far more than just a time-for-money exchange.

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Blu Ivy Group

SEPTEMBER 12, 2024

Blu Ivy’s proprietary T 3 Targeting & Audience Insights has redefined how organizations communicate their employer brand and connect with potential candidates. Recruitment marketing encompasses all the channels and methods organizations use to promote their employer brands and job opportunities to potential candidates.

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Blu Ivy Group

MARCH 14, 2024

We’ve been reading the headlines and economic reports over the last few years and now is the time for organizations to refresh, relook, and invest in their employer brand strategy and recruitment marketing strategies. over the next two years, which amounts to an increase in 2% of current manufacturing employment levels.

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Blu Ivy Group

DECEMBER 14, 2023

” 1 Our consulting practice at Blu Ivy emphasizes the significance of a human-centric approach and helps to reframe the conversation from tactical business strategy into meaningful people-focused change initiatives. A robust employer brand serves as a beacon, signifying a steadfast commitment to leadership development.

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Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

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Blu Ivy Group

SEPTEMBER 26, 2024

Here are clear and tangible benefits to an authentic, well-defined EVP Activation: Attract and Retain Top Talent: Communicate the unique value proposition of working for your organization, enticing skilled professionals who align with your culture and values. This will help bring the EVP to life and drive the business forward.

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Blu Ivy Group

APRIL 24, 2024

Key Takeaways: Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture. Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives. More on Arbor Memorial: Arbor Memorial Inc.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. The stories these ambassadors tell about these experiences, internally and via social media, can boost employer brand reputation over time.

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Blu Ivy Group

APRIL 11, 2024

A DVP transcends traditional corporate DEI statements and commitments, it serves as a cornerstone for both DEIB and employee experience strategies by fostering a sense of belonging and engagement among employees all in service of delivering maximum business impact through a human-centred approach.

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